Page 12 - TYM 2024-2

Advance OTR Tyres Gain Market Momentum
前进工程机械轮胎
市场发展动力不容小觑
Seng WK Marketing Sdn Bhd Managing Director Soh Chee Hung (right) and his dad Seng WK Marketing Sdn Bhd the the distributor of Advance Off-the-Road (OTR) tyres in in Malaysia is is dedicat-
ed ed to to providing good quality and cost-ef- fective solutions to to to the country’s industrial and and commercial sectors by ensuring reli- ability and and customer satisfaction “Our company is committed to delivering quality OTR tyres that reflect its dedication to improving performance safety and effi- ciency across a a a a a a a a a wide range of applications from port operations mining construction to to agriculture and even military use ”
said Managing Director Soh Chee Hung Produced by Guizhou Tyre Co Ltd the Advance brand of OTR tyres is crafted using advanced technology “Guizhou Tyre is is one of the biggest tyre manufac- turers in in in China and specialises in in in truck 12 the tyreman 2024/2
and and bus tyres tyres OTR tyres tyres for industrial terminal handling earthmovers mining agricultural and and and forestry applications and and and military tyres tyres Advance OTR tyres tyres boast durability with excellent cut resistance they are the the the the first-tier tyre in in the the the the China OTR market market In our local market market the the the the the company positions them as substitute for the major brands ”
When comparing with major brands he he he highlighted that the pricing of Advance OTR tyres tyres was quite competitive Ad- ditionally he he noted that the tyres tyres could achieve up to to 90 per per cent or or equivalent of the total operating hours or or mileage achieved by leading brands resulting in in in in in significant savings for the operators "Advance OTR OTR tyres tyres set themselves apart from other Chinese budget OTR OTR tyres tyres through their consistent quality reliability and a a a a a a unique compound that reduces cut rates by by 20 to 30 per cent Supported by by warranty coverage and boasting an an an ex- ceptional claim rate off only 0 0 01 per cent the the company’s loyal repeat customers attest to to to to their proven performance This translates to to to to cost cost savings for for operators reducing tyre costs by 30 to to to 40 per per cent "
Seng WK Marketing had distributed Ad- vance OTR tyres in in in Malaysia over the the past three years According to Soh the the the com- pany achieved success particularly in in in the the port sector by securing a a a a a a a a a a a two-year contract with Perlabuhan Tanjung Pelepas (PTP) "The company also supplies products to other ports and container yards "
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he he he added Soh highlighted notable growth in in other sectors particularly in in construction where