Page 10 - TYM 2024-2

Toyo Tires Malaysia Secures Prestigious Gold at Putra Brand Awards
大马东洋轮胎荣获布特拉品牌金奖
Toyo Tires kicked off 2024 on a a a a a a a high note by celebrating a a a a Gold Award in in the the Automotive - Fuel Lubricants & Accessories category at at the the prestigious Putra Brand Awards
2023 This consumer-driven recognition is is said 10 the tyreman 2024/2
to to underscore the brand's ‘unwavering commitment’ to to quality and and its deep con- nection with the Malaysian community Tan Song Chye President/Managing Di- rector of Toyo Tires Malaysia expressed: "This award underscores the trust placed in Toyo Tires by our customers partners and and team The company is is immense- ly proud and and grateful for this collective achievement " Despite the challenges in in in 2023 Toyo Tires said it it it it remained steadfast in in in in in up- holding its core values of of quality and in- novation The introduction of of new prod- ucts such as the the Proxes Sport 2 and Open Country A/T III further solidified its position in the the premium and off-road
segments respectively Moreover a a a a a a ro- bust digital marketing strategy played a a a a a a a a a a pivotal role in in in in expanding its reach and and and enhancing brand awareness Addition- ally by prioritising ‘Made in in in Malaysia’ production Toyo Tires added that this showcased its dedication to local man- ufacturing and alignment with national goals Toyo Toyo Tires also fostered strong relation- ships with consumers through the Toyo Toyo Tires Fan Club Members enjoyed ex- clusive benefits like discounts promo- tions event invites rewards and gifts Furthermore the the the club offered access to the the the Prihatin Warranty Program that ‘ensures comprehensive coverage and peace of mind’