Page 11 - TYM 2024-2

Sustainability was highlighted as as an- other key focus for Toyo Tires Globally the the company said it it was committed to using 40 per per cent cent sustainable materials by by 2030 and achieving 100 per per cent cent by by 2050 In Malaysia Toyo Tires actively pursued a a a a a a a a a a low-carbon future with a a a a a a a a a a me- ga-solar project and prioritised employee well-being The company also collabo- rated with the Malaysian Anti-Corruption Commission to uphold ethical practices through a a a a a robust Anti-Bribery Manage- ment System As it it navigates the evolving market in in in 2024 Toyo Tires affirmed that it it it remained committed to continuous adaptation and ‘World Class Manufacturing Excellence’ The brand prioritised premium segments like SUVs and and Ultra High-Performance tyres further bolstering its initiatives with the the implementation of digital transforma- tion tion talent development and sustainabil- ity With ‘unwavering confidence’ Toyo Tires Malaysia stated that it it it was poised to emerge even stronger by delivering the ‘best possible experience’ for Malay- sian drivers The tagline 'Thank you for making us shine' is seen as reflecting Toyo Tires' dedication to to continuous innovation and exceeding customer expectations This dedication the company emphasised was achieved through introducing new ideas and and upholding the highest stan- dards of quality service and and customer satisfaction Organised by the Association of Ac- credited Advertising Agents Malaysia the the Putra Brand Awards
Awards
often hailed as the the ‘People's Choice Awards’ spotlight brands that resonate deeply with Malay- sians With more than 11 000 consumers actively participating Toyo Tires clinched the prestigious Gold Award to to reflect its brand familiarity positive customer expe- riences and and robust purchase intent 费者建立了牢固的关系。会员可享受折 扣、促销、活动邀请、奖励和礼品等独家 优惠。此外，俱乐部还提供Prihatin轮胎 保修计划，确保消费者享有全面覆盖和安 心。
可持续发展是东洋轮胎的另一个重点关注 点。该公司表示，东洋将在全球致力于到 2030 年使用40%的可持续材料，并在2050 年实现百分之百使用可持续材料的目标。 东洋轮胎在国内通过大型太阳能项目积极 追求低碳未来，并优先考虑员工福祉。该 公司还与马来西亚反贪污委员会合作，通 过强大的反贿赂管理系统维护道德实践。
东洋轮胎确认将继续不断努力地去适应变 化和世界级的卓越制造，来应对2024年不 断发展中的市场。该品牌优先考虑休旅 车(SUV)和超高性能轮胎等高端细分市 场，通过数字化转型、人才发展和可持续 发展进一步加强其举措。凭借坚定不移的 信心，马来西亚东洋轮胎表示，通过为大 马驾驶员提供最佳体验，该公司将变得更 加强大。
“Thank you for making us shine”的口号 被视为反映了东洋轮胎致力于持续创新和 超越客户期望的承诺。该公司强调，这种 奉献精神是通过引入新理念并坚持最高的 质量、服务和客户满意度标准来实现的。
由马来西亚认可广告代理商协会主办的品 牌奖，通常被誉为“人民选择奖”，重点 关注与马来西亚人产生深刻共鸣的品牌。 凭借超过11 000名消费者的积极参与，东 洋轮胎荣获享有盛誉的金奖，反映了其品 牌知名度、积极的客户体验和强劲的购买 意向。
车 - 燃油、润滑油和配件类别 东 洋轮胎以享有盛誉的2023年布 特拉(Putra)品牌奖中荣获汽
金奖，拉开了2024年的帷幕。据说，这种 消费者驱动的认可，突显了该品牌对质量 和品质的坚定承诺，还有它与马来西亚社 区的深厚联系。
马来西亚东洋轮胎总裁兼董事经理陈泩再
表示:“该奖项显示了客户、合作伙伴及
团队对东洋轮胎的信任。我们对这一集体
成就感到非常自豪和感激。”
尽管东洋轮胎在2023年面临挑战，该公司 仍坚定维护质量和创新的核心价值观。 Proxes Sport 2和Open Country A/T III 等新产品的推出，进一步巩固了东洋轮胎 在高端和越野领域的地位。此外，强大的 数字营销策略在扩大影响力和提高品牌知 名度方面发挥了关键作用。此外，东洋轮 胎补充说，通过优先考虑马来西亚制造生 产，该公司展示了其对本地制造的奉献精 神以及与国家目标保持一致性。
东洋轮胎还通过东洋轮胎粉丝俱乐部与消
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