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every car, designed and made with ded- icated technology, production and ma- designed with enhanced grip to manage high torque and reinforced structure to cope with EV weights. Other advantages include low rolling resistance and noise reduction.”
Technological advancements, he point- ed out, were an essential element of Pirelli’s strategy and played a central role in the company’s business model. “Pirelli has around 2000 engineers in its R&D base located at its Milan headquar- ters and 12 technology centres. Annual- ly, around six per cent of its revenue from high-value product sales are invested in R&D, which Is the highest among rivals,” he concluded.
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