Page 12 - The Tyreman 2021 - 2
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on-road tyres. On BFGoodrich All-Terrain KO2, our manufacturing plant in Thailand has allowed us to keep prices competitive on some key sizes.
What are your views on the prospects for market recovery and the market’s future direction?
The next 12-18 months will be challenging. There will be opportunities, as well as market recovery like we have seen in the Q3 of 2020; neverthe- less, the situation remains unpredictable. We will overcome this by listen- ing to the market and our customers as closely as possible while adopting an agile mindset to meet their needs and exceed their expectations.
However, I believe people are still eager for movement - especially now, more than ever. This is why we are introducing the Motion for Life cam- part of our daily lives. This value sits at the heart of Michelin, and we are developing solutions to better every form of motion.
What is your advice to the tyre dealers?
recovery approach and continue shifting towards e-commerce solutions for our dealers as well as customers, so they can maintain a safe pur- - dent that we will be able to support our dealers to achieve this goal.
future plans in the market.
Besides introducing our new brand campaign, we also have an excep- tional range of products lined up for 2021. We are looking into reinforcing passenger cars, where we will have new products for electrical vehicles.
We are also strongly focusing on our sustainability goals for the coming years and have begun rolling out many new initiatives that aim to cut our carbon emissions to zero by 2050 – beginning with the research and de- velopment of a 100 per cent sustainable tyre in the next 10 years, and our partnership with Neoline to decarbonise our logistics operations.
How would Michelin’s commitment to sustainability by 2050
setting up more recycling plants or partnering with recycling part-
We are focusing strongly on our Environmental, Social and Governance (ESG) goals for the coming years and have begun rolling out many new en- vironmental initiatives that aim to cut our carbon emissions to zero by 2050 – as mentioned, by researching and developing a totally sustainable tyre.
轮胎制造商、批发商及代理商当前面临什么挑战?
米其林如何协助/支援批发商和代理商平安度过有条 件行 动管制令(C M C O )所带来的冲击?
在冠病大流行期间，是否有特别增长的领域?高性 能/超高性能轿车子午胎(P C R )、休旅车/轻卡或 卡客车子午胎?为什么?
12 the tyreman 2021/2
