Page 14 - The Tyreman 2021 - 2
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local tyre news
Stamford Tyres Malaysia, the sole distribu- tor of Falken tyres in Malaysia, has wid- ened its range of high-performance tyres with the addition of the Falken Ziex ZE310R Eco- run, or for short, the ZE310R.
“We called this new ZE310R, a “baby” version of FK510, which implies where it is derived from. Designed for drivers of premium vehicles that are looking for excellent grip and outstanding - ship Ultra-high performance (UHP) tyre catering for the premium market segment. The creation of the ZE310R is to satisfy the increasing need of performance-oriented and price-sensitive con- sumers due to the impact of Covid-19,” said Tyre Specialist Moo Chee Fong.
Leverage on FK510 technologies
Targeted at the middle and upper-middle mar- ket segment, Moo pointed out that the ZE310R leverages on FK510’s technologies. “These in- clude 4D Nano design technology that enabled the Sumitomo Rubber’s engineers to develop a softer rubber compound for the ZE310R that is suitable for both the Malaysian weather and the road conditions. In addition, with the new multi- functionality SBR (Styrene Butadiene Rubber), there is an increase of silica distribution and the bonding points between silica and the polymer, as well as a restraint on unnecessary heat gen- eration of the tyre, which provides a strong grip on wet and dry roads, better traction and mile- age. The Falken’s proprietary Tension Control Technology, on the other hand, contributes to a - - cially under sudden load shifts and more bal- anced overall driving performance.”
The new ZE310R, Moo continued, features an asymmetric pattern with optimised block rigidity distribution. Excellent levels of directional han- dling stability, enhanced all-round grip and the to the Adaptive Constant Pressure (ACP) tech- nology, an intelligently designed tread pattern which adapts to all situations in order to maxi- mise surface area.
for 195 mm width tyre sizes downwards to maxi- while the 4-groove design for 205 mm width tyres
Stamford Tyres (M) Sdn Bhd Tyre Specialist Moo Chee Fong.
14 the tyreman 2021/2
