Page 11 - The Tyreman 2021 - 2
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Michelin Malaysia, Singapore and Brunei
可否谈谈您在冠病大流行期间的策略?您推出 新品牌宣称活动的理由?
As for Motion for Life, our 2021 new brand campaign, it represents so much of what Michelin stands for - motion, mobility, movement. With the lock- downs in 2020 that continued into this year, the desire to be closer to loved ones has been hampered by restricted movement. To turn this around, we are celebrating every other form of motion that brings out the true nature of human interaction - whether it is walking in the park or cycling around the neighbourhood. Movement is so fundamental, and Michelin sits at the very heart of it.
What are the current challenges for tyre manufacturers, wholesalers and dealers?
It is evident that demand for tyres have fallen drastically during the pan- demic and we have no concrete idea for how the situation will evolve over the next few months.
What kind of assistance/support can Michelin provide to the wholesalers and dealers to weather the impact during the Conditional Movement Control Order (CMCO)?
We kept the full team mobilised and consistently informed regarding devel- opments of the virus, as well as necessary SOPs to maintain the highest level of safety for all our stakeholders. For our dealers, we provided support in terms of SOP training, and a Covid-19 preparedness package that con- tained crucial PPE materials, such as masks and sanitisers when stocks were dipping locally. Front-liners at our dealers were also given Covid-19 insurance and they played an important role when Michelin Malaysia was providing complimentary tyre installations and vehicle checks to medical
Have there been any growth segments during the pandemic?
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ruck or Truck and Bus Radial (TBR) tyres? Why?
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Despite the challenging situation, there are a few things Michelin should
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e proud of having achieved in 2020. Our premium segment has been
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oing very well thanks to the strategy we put in place last year, whereby
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we increased our number of Stock Keeping Units (SKU) in our cata-
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SKUs from 354 units to 395 units as of November 2020 on the 18 inch
ogue. Year-on-year, there has been an increase of over 11 per cent in & up segment.
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The introduction of the Michelin Pilot Sport Cup 2 Connect in Octo- ber last year also significantly improved our performance in 2020, despite the pandemic - along with the introduction of an express delivery service that Michelin is offering to all our dealers, to pro- vide support in stock-holding for all tyres in our portfolio. This has
especially been beneficial to our dealers when it comes to tyres in the premium segment.
We have also found that the BFGoodrich portfolio has been performing well
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n current times, due to an increase in reception towards the BFGoodrich
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ll-Terrain KO2 and BFGoodrich Advantage product lines. The understand-
ng of the values our BFGoodrich tyres bring in terms of safety, performance
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11 the tyreman 2021/2
