Page 10 - The Tyreman 2021 - 2

exclusive interview
Exclusive Interview with Oliver Biggart, Managing Director of
The impact of the Covid-19 pandem- ic has been seen in many compa- nies across many industries, in- cluding the automotive and tyre industry. Global manufacturers and business lead- ers have had to adapt or reshape their strategies in the Covid era to sustain their business operations and to protect and support their customers.
In an exclusive interview with Oliver Big- gart, the Managing Director of Michelin Malaysia, Singapore and Brunei, he shares how the company has handled disruptions, the action they have taken to help their dealers to weather the impacts, as well as their latest branding campaign, business goals and prospects.
What has been the impact of Covid-19 on the tyre industry in Malaysia, as well as the rest of the world?
The decline in the demand for tyres was certainly felt all over the world as both the pandemic and restricted movement or- ders prevented people from travelling.
from this pandemic is that people desire and require mobility - now, more than ever. Motion and mobility are highly linked to our social interactions, our sense of enjoyment and adventure, as well as the transport of people and goods. Michelin is proud to play a pivotal role in ensuring mobility is achieved and achieved in the most sustain- able manner possible – this, therefore, cul- minates into our latest branding campaign ‘Motion for Life’.
Secondly, my outlook for the short to me- dium term ahead, is that this pandemic will realign the balance of mass and pri- vate transportation.
Within the industry dynamic, I have identi-
- There is an increase in digitalisation amongst the manufacturer-dealer in- teractions and transactions, as well as interactions involving dealers and consumers.
- There is a transition towards more lo- cal manufacturing links. This not only
Oliver Biggart, Managing Director of Michelin Malaysia, Singapore, and Brunei
allows us to remain agile but is also more sustainable for the planet.
What are your strategies dur- ing the pandemic? The ratio- nale behind the introduction of your new brand campaign?
Throughout this pandemic, tyre brands and manufacturers have had to reimagine daily opera- tions to be online and without personal contact. We had to adapt to more digitalised forms of carrying out activities amongst the manufacturer-dealer interac- tions and transactions, and also interactions involving dealers and consumers. There has also been a transition towards more local manufacturing links - which has allowed us to remain agile and become more sustainable for the planet.

冠病对马来西亚和世界其他国家的轮胎业 有何影响?

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