Page 46 - The Tyreman 2020 - 5
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international news
BKT Network is Born, the New Digital TV Which Overcomes Distances
The BKT network has launched, a fresh digital TV format, a “window” into BKT. Each week this digital chan- nel will host new episodes covering the wid- est range of BKT-related themes with a rich From technical training to insights into the company and its tyres - tests included, BKT - ers around the globe, looking behind the scenes of sports sponsorships, exhibitions, CSR activities and much more besides, both live and streamed.
- keting strategy of the Indian Group which - ample a mix of contents (always available worldwide) which let the user Discover, Learn, Have Fun.
“The initiative also comes about as a direct link with users, with partners and distribu- tors, with the whole range of audiences. The need to reduce the distances dictated by the current situation has never been so relevant. We want to remain in contact by Arvind Poddar, BKT Chairman, in the
BKT has taken the opportunity to launch its own digital revolution, making its training available online, creating online events and now even its own TV.
“I am proud of this project” adds Rajiv Pod- dar, BKT Joint Managing Director. “We have always been pioneers in B2B, not only in terms of product and design, but also in terms of strategy, and this is the proof of
how we can distinguish our- selves creatively.”
“We want to talk to everyone, everywhere” adds Lucia Sal- maso, CEO of BKT Europe. “And at the same time we want to show BKT's soul and we want to do so by giving a voice to the people who every day contribute to the history of this unique and hu- man brand: those who work here, those who promote it, those who use it. All opinions are important in telling the tale of BKT.”
“As a multinational present in our partners, distributors, and end users in every corner of the world support, training and involvement with all our con-
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