Page 47 - The Tyreman 2020 - 5

tent” says Jennifer Rauch, Digital Marketing Specialist at BKT Europe. “We have structured the initiative to provide performance. There will then be digital marketing training sessions, an essential and current tool as well as all the news regarding the BKT universe. Everyone is welcome on our TV!”
The initiative is at its start, but the concept is already a suc- cess and the recipe is BKT's hallmark: we work and we have fun together. In coming episodes we will discover more on the BKT experts, their passions and inspiration, we will see how a tyre which chalks up impossible records at Monster Jam is created and we will follow the technical and marketing training with the instruments to help win in

In the latest issue of AutoBild (Sept. 24, 2020), the edito- rial team awarded the AllSeasonContact their top ‘exem- plary’ rating.

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In
a
comparative test involving 31 other products
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r
m European, American and Asian manufac-
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o
r
o
t
urers, the Continental tyre scooped the mag- azine’s top grade. The testers put the size 205/55 R 16 tyres through their paces on a
VW Golf.
In total, the all-season tyres were tested in and dry roads and with snow. “An impres- qualities and a good price/performance ratio,” wrote the testers, summing up the tyre’s performance. “With very good aqua-
planing properties, a precision steering re- sponse, high mileage and fuel-saving rolling
resistance.”
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T Th
e tread design of the AllSeasonContact brings
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t toget
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cars and SUVs, from city cars to luxury models.
her elements of Continental’s premium sum- mer and winter tyres, which are renowned for their safe- ty. In addition to its safe handling characteristics, the tyre’s its class. This year, the AllSeasonContact range has been expanded with the tyre now available for a wide range of

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