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competition, car judg- ing, hotwheels, rac- eroom e-gaming, a test drive car, stance, an Asia GT simulator tour- nament, the launch of the Estrada Pulzar rac- ing team, talk sessions, vendors and merchan- dise, along with booths for accessories and car parts and food stalls. Event visitors were also treated to a thrilling drift demonstration per-
formed by the Team Westlake Malaysia at the MIECC entrance.
CKL Newly Launched e-Commerce Marketplace Turning Challenges into Opportunities
We have all heard of the terms B2C or B2B but what about B2C2B? That is what CKL Group is attempting to do with their newly launched e-commerce marketplace, www.lim- tayarisonline.com.my (LTO)
They have changed the type font and colour scheme of this brand new business model to show consumers that it’s a break from tradi- tion, to get closer to the younger generation. Why use the name Lim Tayar? It’s because of the level of trust and familiarity of 35 years and also what the brand stands for; convenience and peace of mind.
According to the Group, this marketplace serves as a tool for ev- eryone in the automotive industry to engage with their own cus- tomers or even a wider audience. For example, a distributor lists their items on the marketplace and wishes to push to end consum- ers. By doing so, end consumers can only choose the dealers of the distributors. This allows customer retention and future sales to be made beforehand.
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