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targeted drivers of o of heavier performance performance cars and and SUVs offering a a a a a a a a a a balance of of high performance performance and and comfort elements Towanowa - Sumitomo Circular Economy Model
Sumitomo Rubber recognises and responds to to the the the the global trends that that shape the the the the the the future of the the the the the the tyre industry Asai noted that that the the the the the the two most prominent trends the the the the the the company was addressing were the the the the the the global efforts to achieve carbon neutrality in in in in light of of of the the the expand- ing impact of of of of climate change and and transformation of of of of social mo- bility bility with the rise of of of CASE (Connected Autonomous Shared Electric) and Maas (Mobility as as a a a a a Service) Responding to to these challenges he he said Sumitomo Rubber introduced ‘Driving Our Future Challenge Challenge 2050’ a a a a a a a a a long-term sustainability policy that set forth specific Challenge Challenge Target Themes to guide the company’s efforts by placing a a a a a a a a a a a a a strong emphasis on on on on ESG (Environmental Social and Governance) As part of the the company’s commitment to the the environment it it devised a a a a a a a comprehensive Circular Economy Business Model
known as Towanowa “Towanowa Sumitomo Rubber’s Sustainable Value Ring is de- signed with with the the the objective of of achieving the the the efficient movement and and circulation of of resources and and goods within the the the tyre business It features a a a a a a a a a a a a dual-ring structure comprising a a a a a a a a a a a a ‘Sustainable Ring’ Ring’ and ‘Data Ring’ Ring’ connecting five key processes The synergy be- tween these two rings ensured the the the constant exchange of of various data supporting the the the company’s goals of of o reducing material waste and and and minimising CO2 emissions and and and offering new value to to our customers in in in in safer and and and and higher performance tyres as as well as as bet- ter solution and and services ”
For instance he he explained the ‘Smart Tyre Concept’ leveraged Towanowa to advance proprietary technologies such as ‘Perfor- mance Sustaining Technology’ Technology’ and ‘Active Tread Technology’ Technology’ The former innovation addressed the the the common issue of of the the the de- cline in in in tyre performance over time as as result of of wear and other factors while the the latter was a a a a a a a a a a a a a specialised compound that opti- mised rubber performance performance on wet or or or or or icy roads and and more to to im- prove safety and performance performance At the the the same time he he he he said the the the company also harnessed the the the wealth of Big Data collected through its proprietary ‘Sensing Core Technology’ This data he he highlighted empowered the company company to continuously develop high-performance tyres and enhance the the quality of services that the the company company provided “All these efforts ensure Sumitomo Rubber remains at at at the the the the fore- front of innovation in in in in in the the the the tyre industry and at at at the the the the same time contribute to to to a a a a a a a a a a a a more sustainable future Sumitomo Rubber is committed to to to to driving positive change and making a a a a a a a a a a meaningful impact in in response to to these global trends ”
Challenges and opportunities
The company company faced several challenges in in in the the ever-evolving tyre market However Asai stressed that the the company company remained
VIPs from Sumitomo Rubber Asia (Tyre) Pte Ltd (SRAT)
and Stamford Tyres (M) Sdn Sdn Bhd Bhd pay a a a a a a a a a a a a a a a a a visit to to to Soon Jaya Tayar Sdn Sdn Bhd Bhd on on 15th August 2023 Lee Kok Chiang (1st from from from from left) left) left) Assistant Manager Takehiko Asai (2nd from from from from left) left) left) Managing Director from from from from from Sumitomo Rubber Asia (Tyre) Pte Ltd (SRAT)
Lim Ah Bah (3rd from from from from from left) left) left) left) owner of of Soon Jaya Tayar Sdn Sdn Bhd Bhd Melaka and Ku Seng Yeow (4th from from from from left) left) Head of of Sales Channel Development from from Stamford Tyres Malaysia Sdn Sdn Bhd Bhd (STM) next evolutionary step following the acclaimed Azenis FK510 drawing inspiration from Falken’s triumphant European motor sports involvement The FK510 received numerous accolades and top ratings from esteemed European tyre industry organisa- tions including ADAC (Allgemeiner Deutscher Automobil-Club/ General German Automobile Club) one of Europe’s largest automobile federations These achievements underscore the performance and and quality standards set by Sumitomo Rubber's flagship tyres ”
According to him the FK520L offered a a a a a a a host o of advantages over its predecessor FK510 making it it it it an an an exciting addition to Falken’s tyre lineup One of of of the the the the standout features of of of the the the the FK520L is is the the the the adoption of of of the the the the Sustainable Silica Dispersion Agent an all-natural biomaterial developed through Falken’s motor sport expertise This innovative material material forms strong bonds with rubber (hydrophobic) and silica (hydrophilic) re- sulting in in in in in enhanced bonding between these components This he he he pointed out out led to extended tyre life without compromising performance on on on either wet or or dry roads offering drivers excep- tional longevity and grip “Just like its race-winning motor sport tyres the the FK520L is re- inforced with Aramid a a a a a a a a high strength synthetic fibre making it it it it structurally stronger to provide greater stability and more precise steering behaviour Featuring a a a a a a a a a a a a a a new ‘Diamond Cut’ tread devel- oped by Falken using its advanced 4D nano-simulation technol- ogy in in in in Japan it it enhanced the tyre’s ground contact cornering and dry braking performance ”
Additionally he he he he said the the optimised road road contact contact area of the the tyre ensured even wear and and improved road road contact contact The effective- ness of of of the the the the design was also reflected in in in the the the the outstanding perfor- mance of of of the the the the the the tyre in in in in in wet and and dry conditions As the the the the the the flagship of of of the the the the range Falken engineers made no compromise during the the the the tyre’s development to achieve optimal surface traction and driv- ing performance With these characteristics he he shared Falken 23 23 the tyreman 2023/5