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commercial tyre segment requires more technical knowledge and skill. I was sub- sequently transferred back to Singapore in 2005. Since then, I have held various centre, Fleet Vice President Assistance and retail business.”
active in the waste management seg- ment, port and cargo, transportation that included general cargo and container haulage, as well as public buses. “STIPL waste management customers are Semb-
Waste, Colex, ALBA, which accounted for about 40 per cent of the waste man- agement sector. For port and cargo, the company worked closely with PSA Sin- gapore and provided tyres for truck and rubber tyred gantry (RTG) cranes.”
In the public bus segment, he revealed that STIPL achieved an important mile- stone in 2008. “STIPL secured contracts Tower Transit and Go-Ahead Singapore, to supply tyres and related services, oc- cupying 55 per cent of the bus tyre mar- ket. All these made STIPL the biggest commercial tyre provider with three truck
centres in Singapore. On the passenger car side, the company had 15 retail out- lets, which made it the largest PCR tyres provider in Singapore.”
The high degree of adaptability and never stop learning attitude that Ivan R demon- strated in the work place earned him vast and invaluable experience in the tyre in- dustry. He not only brought with him 18 years of running a truck centre and ex- the Group but also his involvement in the passenger car tyre retail business.
Commenting on his new role, he said: “I am excited to be part of the dynamic and - - mercial vehicle market. This would be my immediate focus.”
Building rapport and strategy
Ivan R added that he would like to start from what he was more familiar with and where his strength laid. Currently, he -
- pore has been performing very well and achieved many milestones, we couldn’t replicate the success here. We have to take the cultural, business environ- consideration. Therefore, I have spent - standing their business, concerns and requirements.”
He also revealed plans to set up an- “The next two things on my agenda are retail outlets and wholesales business, which represent a very large portion of the company’s total sales; Open more retail outlets to expand the company’s footprint and create unique personalised customer experience. It is important to help dealers and wholesalers make a products.”
Ivan R believes in building rapport with internal and external customers. He ad- dressed his colleagues as the company’s ‘internal customers’ and stressed that good rapport in the workplace fostered collaboration, resulting in collective job satisfaction and sustainable performance. Establishing rapport with customers was
38 the tyreman 2023/4
