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equally important as it helped to earn trust and loyalty, and generate sales.
- cal market potential. “Cheap tyres would cost less in the upfront but consumers are in fact spending more in the long run as they are not that durable compared - sia continues to bring in made-in-Japan Falken tyres.”
In an increasing digital world, Ivan R said he was looking at ways to incorpo- rate technology into the company’s busi- and productivity.
39 the tyreman 2022/5
