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“We had a discussion with Kian Heng in November 2022 and our partnership with the company started in early January this year. Goodyear Lubricants has developed a wide range of engine oils for motorcy- cles, passenger cars, light to heavy duty commercial vehicles, hydraulic and CNG oils and are compliant with Euro 6 stand- -
In three and a half years, Goodyear Lu- bricants today has more than 16,400 re- tailers and dealers, and 272 plus distribu- tors across India. The lubricant products, he said, were produced at Hisar (Harya- na) – with a capacity of 100,000 litres per day – and the upcoming manufacturing
- surance Intl had expanded its distribu- tion and appointed distributors in Bhutan, Brunei, Indonesia, Laos, Timor-Leste, Vietnam, Australia and New Zealand.
“We do not expect big volumes to start with as the Goodyear brand is new to market. However, we would work very closely with Kian Heng and support the company to expand and increase the volume year-on-year. Our product quality is at par with the major premi- um brands and we have established a complete marketing strategy on brand building with Kian Heng. This includes creating brand awareness through mar- keting activities, YouTube videos and media as well as setting up point-of- sales and franchise outlets.”
- dence in Kian Heng. “Kian Heng is the right partner for Assurance Intl as it car- ries premium products from established brands such as BKT tyres and Amaron batteries. It provides an immediate entry point and springboard for Goodyear Lu- its well-established network across the country with more than 500 dealers. The Goodyear brand is very well known in the tyre market and Assurance Intl could leverage the powerful Goodyear brand to
36 the tyreman 2023/4
