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Kian Heng Enters Engine Oil Market with Goodyear Lubricants
K Sdn Bhd has added Goodyear Lu-
venture into the local lubricants market. The launch of Goodyear Lubricants was held at Berjaya Times Square Hotel, Kua- la Lumpur on 1st July, together with the introduction of its Tayaraya commercial tyre outlet chain concept and Amaron Pro
“The company is excited to introduce a new lubricant brand to its dealers, which would help them diversify and further ex- pand their business. Entering the lubri- cants market is an important milestone for Kian Heng as it continues to expand its presence in the automotive industry,”
Commenting on the products, Jose -
34 the tyreman 2023/4
national Business, Assurance Intl Lim- ited, said Assurance Intl Limited is the to produce Goodyear Lubricants in India and market to India, South Asia, Asean and Oceania regions.
“The collaboration between the two com- served consumers worldwide, including and an extension to engine oil would en- able the company to cater for the need of those who buy its tyres and others too. Synergy was obtained through the partnership. As Assurance Intl is the key player in the lubricant industry, Goodyear could leverage its technological expertise and 125 years of experience in the auto- motive sector with Assurance Intl to lubri-
