Page 18 - TYM 2023-4
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local tyre news
Kian Heng Unveils Future Growth Roadmap Through New Product Launch
K Sdn Bhd organised a grand prod- uct launch recently at the Berjaya
Time Square Hotel, Kuala Lumpur involv- ing its suppliers, dealers and guests.
18 the tyreman 2023/4
The event that covered the launch of its Tayaraya commercial tyre dealership Goodyear Lubricants was in line with the company’s slogan of ‘Gear Up Towards - ment that Kian Heng made in becoming a one-stop solutions provider for its dealers and customers.
tyre distributor, Kian Heng today is a to- tal management and solution provider of tyres and batteries for the commer- road (OTR) vehicle segment with strong growth potential.
- rector James Lai said: “With more than 15 years of experience, Kian Heng has established a strong reputation and reliability in the industry through providing good quality products and services. The company offers a wide range of tyres from different brands, including BKT, Speedway, VK, DRC, Dynacargo, Hanmix Nereus, Rimbak-
ing, Aushine, Emerald, Yangon and many more.”
He also shared some important company milestones. Kian Heng, he said, was ap- pointed by BKT as the sole distributor in OTR tyres in 2010.
“In 2014, the company started importing - came its sole distributor. Kian Heng then expanded its product range to include Light Truck Bias (LTB) tyres, Truck and Bus Bias (TBB) tyres, Light Truck Radi- al (LTR) tyres and Truck and Bus Radial (TBR) tyres from DRC and Dynacargo. The company never rest on its laurels but continue to expand with its own in-house Rimbaking brand of LTB, agricultural and industrial tyres. This year, Kian Heng is thrilled to announce that it has secured the Goodyear Lubricants sole distributorship and is venturing into the lube segment.”
The company’s vision, he pointed out, was to bring good products to its deal- ers and grow together. “Kian Heng has a much broader product portfolio with Goodyear Lubricants added to its prod- to provide more Goodyear products for consumers, apart from tyres. Goodyear range of lubricants across the globe with the guarantee and assurance of a brand with 125 years of history.”
Kian Heng has two main business divi- sions – a tyre division and a battery and lubricant division. With 32 employees, in- cluding nine sales personnel, the compa- ny serves 550 active dealers across Pen- of tyres, batteries and 150,000 SKU.
company’s commercial tyre retail brand concept. According to Sean Kee, Head
