Page 39 - TYM 2023-2

The 2023 TyreXpo Asia, which returned after a four-year hiatus, was held at the Marina Bay Sands Convention Center in Singapore from 8th to 10th March. Prinx Cheng- shan made a strong debut with its full line of new products.
upgrading and revamping of its four major brands - Prinx, Chengshan, Austone and Fortune - in 2023, Prinx Chengshan’s international new product matrix stood out among global tyre companies in the same arena and received extensive praise from conference attendees and overseas media for its strong innovative technology and reliable specialised services.
- try, the 2023 TyreXpo Asia in Singapore attracted participation from companies in 17 countries and regions, including more than 40 Chinese tyre exhibitors.
"We brought the new Prinx EV and OTR series, which introduced better meet customers' multiple needs," said Chu Xiaohua, Gen- eral Manager of Prinx Chengshan International Sales Center.
The collective debut of the four major new products also show- - bility’ are the overseas media's most commonly used words to comment on Prinx Chengshan during this exhibition. The new product line-up introduced at the exhibition included Passenger Car Radial (PCR), Truck and Bus Radial (TBR) and its four ma- jor brands, Prinx, Chengshan, Fortune and Austone, which re- ceived wide attention at the scene.”
Regarding PCR, Prinx Chengshan presented a full range of
well as high-end sports tyres. Prinx, the company's premium and youthful brand, not only exhibited its new HP and UHP products set to be launched in the European market but also introduced the Xnex Sport EV tyre designed for intelligent and electric vehi- cles in the global automotive market. It's worth mentioning that this tyre comes with its unique Silenteck noise reduction technol- ogy and a velvet sidewall design, representing a high-end and accessible product.
For TBR, which targeted the hot and rainy climate and complex road conditions in Southeast Asia, Prinx launched a series of the FH123 for long-distance steering position and T121 for drive position, which are said to have excellent quality in high wear re- sistance and high load-bearing capacity. The AR603 represents Prinx's new generation metric tyre product for regional transpor- tation. The T327A for mixed road conditions in mining areas is said to meet the demanding and complex application scenarios of ‘mining area+good roads condition’. The company's full steel - hibition.
As a representative enterprise of China's new tyre manufac- turing industry pursuing an internationalisation strategy, Prinx years. In 2020, its ‘intelligent’ production base in Thailand was successfully put into operation and the second phase of the pro- ject went into production in 2022, providing strong support for the growing overseas market demand.

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