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tioning within the 4x4 and SUV segments. “New patterns and products are being introduced all the time,” says Philip Lau. “There is a bright future for Deestone.”
Outside of South-East Asia, the Middle East and South Africa are key areas for growth. In Europe, meanwhile, the market is more challenging. “The Environment in Europe is not easy at the moment, but we have faith,” says Vongsariyavanich. The company says it is open to talking to European manufactur- ers about producing in Thailand and is able to facilitate in the process of searching for a factory. “We know how to manage a factory,” she says.
At the same time the company says it is searching for a new truck tyre distributor in the United Kingdom, a process which it says is of key importance.
Overall, Vongsariyavanich says the company is in a bright po- “We need to welcome a young generation of partners,” she says.
Meanwhile, a previously planned IPO has been rescheduled for 2024.
“We have been a small company. We understand small com- pany people,” says Vongsariyavanich. Now we want to be a corporate, but we will never forget where we came from. We will never leave anyone behind.”
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