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Deestone Looks to Expand and Develop Relationships with Distributor Base
T manufacturers, and for the Thailand-based manufac- - cording to company CEO Vanlaya (Jane) Vongsariyavanich, and is now looking forward to the process of updating the business to be well positioned for the future aided by new - bution partners in key areas, and an upcoming IPO. “It will be an exciting process,” she says. We managed to catch up with her at the recent TyreXpo Asia exhibition in Singapore in
For Vongsariyavanich, local partners are vital to Deestone as they are the cornerstone of the business. “We are very good at working with the customers in each market,” she says. “We are focusing on building our relationships with customers with a view to helping our company to upgrade to a new level.”
With this in mind, the company is looking to increase its region- al strength by continuing to develop strongly across South-East “We will build our business according to customer needs and
36 the tyreman 2023/2
help our customers to look after their customer base. We want our customers to look after their territory well,” she adds.
Deestone’s partner in the Malaysian market is the Sunlun Cor- poration, which operates via its subsidiaries Cooperteams in Peninsular Malaysia, Sunlun Distribution in Sarawak and Ever- matic in Sabah. Despite the fact that Malaysia is a challenging market with too many tyre imports, Group Managing Director Philip KK Lau is positive about his partnership with Deestone and the support he receives from his principal.
“We are very fortunate to have been a partner of Deestone for several years,” he says. “It’s important for our branding and po- stopping where they are. They want to move forwards.”
Jane Vongsariyavanich agrees: “We have strong partnerships and are very keen to choose who to work with. We can help help them make money.”
This is certainly true in Malaysia where the Deestone house brand is marketed. With the new Power Cruz brand, however, the company has introduced a tyre which has a premium pos-
