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TyreXpo Asia Hits the Mark with Increased Attendance
It has been a long time coming, but in the end, it was well worth it. Following the acquisition from Singex of the TyreXpo series of trade shows in 2019 by Tarsus Group, the jury had been out
as to how TyreXpo Asia 2023 would be received by the market, but we needn’t have worried.
After four years of being starved of an industry showcase event, the South-East Asian tyre industry was clearly ready to meet once again, and as a result, the show’s 2023 incarnation, held from 8-10 March at the iconic Marina Bay Sands complex in Sin- gapore ended up as a considerable success.
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Show Director Alwin Seow was clearly delighted. Indeed, hav- ing anticipated attracting around 180 registered buyers, Seow times that amount, a spectacular result by any measure.
Against this backdrop Tarsus was able to make two major an- nouncements during the show. Firstly, the company was able to an- nounce the launch of two new regional shows, TyreXpo Americas, which will take place at Centro CitiBanamex in Mexico City from 5-7 Dec this year, and TyreXpo MEA, which will be organised at ADNEC in Abu Dhabi in September 2024, the exact date as yet to move to Bangkok in 2024, being scheduled to take place at BITEC from 15-17 May, 2024, and then return to Singapore in 2025.
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In addition to the above, on 9 March in a major announcement for the global exhibitions sector, it was also revealed that the Tarsus Group had been acquired by Informa plc for USD 940 million. Commenting on the acquisition, Stephen Carter, the CEO of Informa, was quoted as saying: “We have long ad- mired the Tarsus business, which, like Informa, has been built around major brands in attractive, specialist B2B markets in the growing regions of Asia, China, the Middle East and the Americas.” It would appear that the Group’s position in the global tyre industry exhibition scene, is set for some growth in the coming years.
In terms of the retreading industry, the show maintained its core support from the main South-East Asian suppliers to the sec- tor, with Eversafe, Kartindo, Kayel, Liew Koon, Maxrubber and Sun Rubber all attending, as well as Elgi Rubber from India. The show also seemed to be well attended by regional retreaders as be to draw in those South-East Asian suppliers who stayed away
At Retreading Business, we had been keen to support the new owners of the exhibition, and we were therefore delighted to be able to organise a retreading conference on day one of the show, featuring in-depth analyses of retreading markets around strategy. Speakers were Chris Bloor from Giti Tire, Karun Sanghi (Tyresoles), Edmund Wong (First Unitex and TRMAM), David Stevens (TRIB), Brian Barron (Vaculug), and Michael Hutt (who
