Page 26 - The Tyreman 2021 - 2
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local tyre news
Despite the challenges and uncertainty caused by the Covid-19 pandemic, Sinwufu Enterprise Sdn - ings by bringing in a new tyre band – Maxtrek.
To answer our question as to whether launching a new brand amidst a pandemic would be a logical step, Man- aging Director Yap Ah Tiong explains that in every crisis lies an opportunity. Due to budget constraint and supply- chain disruption, the pandemic has forced consumers to change their shopping behaviour, by trying out a new - demic. Therefore, the company sees it as an opportu- nity to penetrate the market with a new brand.
“To meet price sensitive customer demand, we have taken the initiative measure of bringing in another brand. Maxtrek, is a brand that is not only widely known in its home market, but has also been receiving a good re- sponse from more than 90 countries in the world.”
Manufactured by Zhaoqing Junhong Corporation Limited, which was founded in Zhaoqing High-Tech Development Zone, Guangdong, China, the compa- ny has a registered capital of US 5 million dollars, with more than 800 employees working for them. Junhong as is a company that embraces technologi- cal advancement and is focusing on research and development (R&D).
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