Page 28 - The Tyreman 2021 - 2

Currently, the company is focusing on one or two models in each category. For instance, the Maxtrek Maximus M1 is targeted at the high-performance pas- senger car tyre segment. This tyre is fashionable with beautiful tread patterns and was designed especially for luxury sports and high-speed enthusiasts. Featuring a strong carcass, a comprehensive pattern and a stellar construc- tion, he points out that the overall tyre performance and grip have been greatly - creases ground contact area with good grip in wet conditions. Furthermore, contributes to the skid resistance and wet performance.
Meanwhile, he adds, the Mud Trac, as the name implies is a 4x4 mud terrain good traction and puncture resistance, while its variable pitch shoulder design minimises the noise from the tyres.
“With a strong carcass, tough tyre construction and aggressive look, the Mud Trac is a solid performer that can provide excellent grip and handling in loose soil and dry surface,” he explains.
Apart from that, with SUVs becoming more and more popular in the market, Sinwufu also brought in two SUV models – the Sierra S6 and SU800. The former is a city SUV tyre while the latter is an all-terrain SUV tyre.
“The Sierra S6 is a high-way tyre for SUVs. Engineered for a quiet and com- fortable drive, thanks to the tyre’s optimal pattern design and Junhong’s noise with excellent handling and steering. Whereas the SU800 enables you to drive between regular roads and rugged gravel roads. With its stronger crown and carcass design structure and higher strength material, it provides better car- rying capacity. Its thick block design, coupled with the reinforcing rib between the two tyre blocks enhances the rigidity of the tyre when steering on rough - tance rubber compound formula that reduces the wear and the rolling resis- tance of the tyre.”
Unlike the other distributors that concentrate on volume, Sinwufu is looking at building the brand. “We are not here to just sell the brand but to invest and grow the brand in Malaysia. This is our commitment to our customers – that we will be here to serve and support them. We believe that we are on the right not only weather the impact of Covid-19, but also thrive post-Covid-19.”

Maximus DS01 Maximus M1 Mud Trac
Sierra S6 SU-800
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