Page 24 - The Tyreman 2021 - 2
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To further increase Roadone’s brand visibility and aware- ness online, Cher explains that they have been promoting the brand through the company’s official website and social me- dia platforms.
“With more and more tyre retailers selling online, we still believe that brick-and-mortar business will remain relevant to customers as they still prefer to see, touch and feel the tyres. Thus, it is important to combine in-store and digital experiences to reach out to a greater audience. We will continue to invest to set up more clothes, or a new computer. If you plan to buy tyres online, you suitable for you. Nothing beats face-to-face interaction, as you can get the professional advice and service from an expert when you visit a respected tyre shop. The tyre expert will recommend you the right tyres that suit your vehicle, application and needs, which will keep you and others, safe on the road.”
Apart from that, he notes that when a consumer purchases
tyres at a physical store, he or she can
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“Opening more Roadone physical tyr
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of the installation and other related serv
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g stores will help to create an engaging
brand experience. It enhances the brand image of Roadone in the market, as well these tyre stores will also maintain the loyalty of the customer.”
Expanding its dealership network, the company is searching for suitable busi- ness partners to join them.
“We are looking for the right partners that share the same vision with us to further develop the Roadone brand in the local market. Our dealers will ben- campaigns, training and many other incentives. Interested candidate should e-mail us at admin@kitarteliti.com.my.”
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