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“We had to take time to share with our custom- ers why we chose Lassa. For instance, we had to tell our customers that Lassa was estab- of Companies and partners, Lassa Tyres start- ed production in 1978 and were renamed Brisa ten years later, after becoming a joint venture partner with the Japanese giant Bridgestone Corporation. Today Lassa tyres are produced by Brisa, which has one of the world’s largest factories with an impressive size of 361,000 square metres, where they utilise the compa- ny’s latest technology and research and devel- opment studies.”
Lassa Tyres is a Leading Brand in Turkey
Although Lassa Tyres were unknown in Ma- laysia, Tan managed to convince many of his customers to give Lassa a try. The general feedback from the customers were that Lassa tyres performed well, were durable and high in mileage. In addition, the quality was compa- rable with the major brands.
Currently, Tan has a total of six outlets, all of which are strategically located in Klang Val- ley. “We carry the full range of Lassa tyres at JS Auto Sunway, but the high performance tyres range is the most sought-after. The two most popular patterns are Lassa Driveways and Driveways Sport. The former is a com- fort tyre developed for middle class to upper class comfort automobiles while the latter is a compact, medium, luxury and sport car owners who enjoy a sporty driving style.”
The Lassa Driveways tyre, he pointed out of- fers improved dry and wet handling, as well as longer wear life. Whereas, the Lassa Drive- ways Sports provide enhanced safety and control in all weather conditions, its narrower ribs reduce heat build-up, improve wet and wet brake distance. Last but not least is its new construction that contributes to the tyre’s lighter weight without compromising the tyre’s durability.
Good Support from PTS Marketing
Commenting on the support rendered by PTS Marketing Sdn Bhd, the sole distributor of Lassa Tyres in Malaysia, Tan said, they have Movement Control Order (MCO), the com- pany conducted product training with a focus on product knowledge that enabled them to Lassa products, which help them to communi-
32 the tyreman 2021/1
L a ssa T y re s是土耳其的领先品牌
P T S 行销提供良好的支持
