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special feature
Klinikar.com Strives to be a Trend Setter
The idea of ‘doing busi- others’, which relates to moving away from the tra- ditional channels and opening up a new market place has resulted in the birth of Klini- kar.com, a leading automotive marketplace that provides cus- tomers with a seamless online - perience.
Klinikar.com was created at the end of 2017 by TyreStore Sdn Bhd, an established tyre wholesaler and distributor and Unlike the other e-com- merce platforms that
sell almost every- thing, Klinikar is a car care plat- form that spe- cialises in tyre retailing, but
at the same time explores car mainte- nance and other specialist services.
“The tyre manufacturers and dealers, as well as the auto- motive servicing industry of today face rapidly changing customer behaviours that are moving away from the tradi- tional channels to search for and even buy tyres online. Prior to the pandemic, there was already a few existing e-commerce platforms for various automotive parts, and in the future as the global Covid-19 outbreak has ac- celerated the development. Moving towards digitalisation is something unavoidable. However, there is not a cur- rent champion in the local market, which means, there is huge potential for those that are embracing e-com- merce or develop the solution
quickly,” said Head of Operation Chen
Chor Yuen.
Although most tyre retailers will in- vest in some form of digital capabil- ity to capture the e-retail market, he said, not all retailers will have the resources, time, capital, as well as expertise to do so. To survive, es- pecially during this challenging pe- riod in the midst of a pandemic, he noted, the independent tyre work- shops and smaller tyre distributors have to consider leveraging on the third-party e-commerce platform to overcome geographical limitations or partner with e-retailers, such as
Advantages of E-commerce Over Traditional Retail
Everything being in one place, he pointed out will probably be the big- gest advantage of online platform for consumers. Especially now in the amidst of a pandemic, it reduces
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