Page 21 - The Tyreman 2020 - 5
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成功赢得漂移车手的好评
district has enabled them to grow the brand without having
“I visited the Westlake plant in Thailand before. Seeing how a Westlake tyre is produced was a real eye opener, the ad- vanced manufacturing facilities and automation process, as well as the strict adherence to quality control really im- brand and its quality.”
services such as tyre sales and installation, tyre repair, wheel balancing and alignment, vehicle routine services, oil and battery changes, air-conditioner service, minor and major ve- hicle repairs including engine overhaul. As well as all those
In terms of customers, he said, they have a mixture. With his rise in popularity in the local drift racing events, he admitted it has helped to attract many motor sport enthusiasts to his centre. However, he said, there are also many ordinally consumers.
“We noticed that majority of the consumers whom come to our centre were looking for Westlake’s products. For regular street driving, we would recommend them Westlake Sport SA-37, a new generation of asymmetric ultra-high-perfor- Westlake Sport RS is ideal for drifting and track driving, with a special design and components based on competition ex- perience. Superior grip is achieved through its asymmetric tread design with large pattern blocks and compounds. West- lake products are value for money and superior in quality and performance for high mileage.”
Lee added that word-of-mouth is the most trusted form of marketing. Many customers came to his centre because of the recommendation from their friend. He prides himself for being able to maintain a high returning customer rate.
When asked about the claim rate, he said, although all Westlake tyres come with 4-year warranty, he rarely has
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