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Retail Kota Damansara
promotion ideas. “We have ongoing pro- motions from month to month, for exam- Haji promotion in July, Merdeka Sales in August, a lucky wheel spin in September and a fabulous package deal in October. All the above promotions will be updated well as the broadcast WhatsApp group, other social media platforms and online platforms such as Shopee, Lazada, Mu- dah, as well as others to come. Further- more, to facilitate customer purchase with instalment, especially those who do not own a credit card, we have applied for Aeon credit service.”
With e-wallet getting more and more popular, she added, cashless payment option such as Touch’n Go e-wallet and QRpay are available over the counter at all their retail branches.
The secret to Stamford Tyres Malaysia’s success in managing marketing channel retail branches complement the current Stamford Tyres’ dealership in Malaysia.
“Today, almost all of the tyre retailers in Malaysia are adopting a multi-brands con- cept, and they normally would not carry a complete range of any brand. We are the distributor and importer of Falken, Rovelo, Minnell and Comforser, so we are able to provide a full range of these tyre brands. The same goes to the wheel brands that we represent, which enables us to provide more options to consumers.”
According to Ch’ng, the greatest chal- lenge that the company has faced in tyre
retailing is that many consumers still be- lieve that the tyre has to be ‘fresh’, and that if a tyre that is more than a year old it is considered ‘expired’.
Ch’ng wants to disprove this idea: “This idea is not true. A tyre is considered ‘fresh’ within 5 years from the year of manufacturing - as long as it has been stored properly and there is no impact on its safety and overall performance. We have attempted to clear the air through print magazine, social media and direct verbal communication through our retail branches,” she explained.
Another challenge, she continued, is to keep their operating cost to a minimum by optimising their resources, especially during this challenging period of the Co- vid-19 pandemic.
Approach
Despite the challengers, the company is looking at ways to further grow their retail target marketing is their strategy. She - locations through their retail branches, al- lows the company to develop and deliver personalised and relevant messages that
“We have been investing and leverag- ing more energy on the online and so- cial media platforms before the Covid-19 pandemic. The global crisis, well, has -
持续和充满创意的数字平台促销活 动
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