Page 15 - The Tyreman 2020 - 5
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w Retail Branch
 
  
   哥打白沙罗零售分行瞄准高端市场
       
    
       
and the products that this branch focuses on are mainly Falken and Rovelo brands of tyres, as well as SSW, the company’s propriety brand of alloy wheels.
Assistant Retail Manager Lee Kam Hong added, the popular tyre sizes in Cheras branch is ranging from 12-16-inches, which is smaller when compared to the other two branches that range from 17-inches onwards.
Kota Damansara retail branch targets high-end market
Meanwhile, the newest retail branch is aiming at the high-end market       vibrant, verdant, fast growing and self-sustaining mature township within the Klang valley region, Kota Damansara is the right choice that meets our market positioning. Made in Japan, the Falken FK510 ultra high-performance tyre and Rays sport rims, as well as high perfor- mance parts are the main products for this new retail branch.”
Spread across 2,000 square feet, this easily accessed new touchpoint
is a modern and spacious facility, backed by state-of-the-art tyre ser- vicing equipment and a team of fully trained tyre specialists. It comprises two service bays, a comfortable wait- ing room, a great tyre display and a wall mounted with all its best-selling wheels.
Although each retail branch has its      focus, she said, all Stamford Tyres’ products are available to all these 3 retail branches at all time. She added that with the company’s own delivery van, their stock is ‘mobile’ and eas- ily available from their headquarters’ warehouse. These include the Falken SN832i tyres produced in Indonesia and the Falken ZE914 tyres from Thailand, as well as the Rovelo tyres made in Vietnam and the Minnell and Comforser tyres hailing from China. Also available are the inhouse brand, SSW and Diesel rims made in Thai- land, Japanese-made rims, Rays and Weds, as well as accessories such as the Project Mu brake pads, nuts and brake discs.
       wide variety of services, including tyre installation and balancing, wheel align- ment, tyre puncture and repair, main- tenance services such as engine oil change, brakes, absorber, battery and spark plug replacement and servicing, alloy wheel installation, air condition- ing service and minor car repairs. At present, Ch’ng pointed out that only the Glenmarie branch that is located at their headquarters is able to perform engine overhaul service.
Lead by Ch’ng, the company’s retail       - tail manager and each retail branch has 3 personnel, one foreman and two technicians.
On-going creative promotions through digital platforms
To attract customers, Ch’ng said they have come out with many creative
  Retail Glenmarie Shah Alam
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