Page 9 - The Tyreman 2020 - 4
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anding
有目共睹的活动
Following the success of Meet & Greet sessions with the MU Legends, Dwight Yorke in 2017, Wes Brown in 2018 and the legendary MU defender, David May last year, the company has also taken up the jersey sponsorship of United Malaysia Football Club in Sabah. According to him, the sponsorship has - pating in the Borneo Cup 2019.
Group Manager Sales Lau Den Nee added that they always strive to personalise every event in creative ways to make it memorable. With a quick look back on some highlights from last year, one could see that all these events speak for them- selves. Last June 2019, more than 200 people including busi- ness partners and representatives from Apollo Tyres nationwide and ASEAN region gathered in Grand Hyatt Kuala Lumpur, at available. This was followed by a convention the following day, where Apollo Tyres shared its vision and plans with their busi- ness partners in Malaysia.
“We also organised a one-to-one exclusive session for our busi- ness partners to ‘Meet and Greet’ Manchester United Legend, David May, which was a once-in-a-lifetime opportunity for them. To surprise our business partners and fans further was a chance to celebrate May’s birthday and we wished him a ‘happy birth- day’ in person.”
Last August, 2019, the company also co-hosted a Merdeka Cel- ebration Night with Coltrac Sdn Bhd at Yes Sir Bistro & Bar, Desa Sri Hartamas. More than 50 end-users attended to cele- brate the country’s 62nd annual independence day and listen to Apollo’s product updates and testimonials from their loyal Apollo
Another two events that round up the company’s last calendar year, he said, were the Apollo PCR Product Launch with Long March Tyres Sdn Bhd and its sub-dealers at the iconic The Top, Komtar in Georgetown, Penang and a full Malay theme dealer appreciation night dinner co-organised with Hiap Hoe Loon Tai Sdn Bhd at the IDCC Ideal Convention Centre, Shah Alam.
9 truck & bus news 2020/4
