Page 8 - The Tyreman 2020 - 4
P. 8
COVER STORY
Apollo Tyres Malaysia Celebrates the Power of Oneness and Br
It has been about 7 years now since Apollo Tyres made inroads into the Malaysian market. The setting up expanding of their global footprint, as well as gunning for a bigger share of the Malaysian replacement tyre mar- ket for both passenger car and com- mercial vehicle segment.
Under the leadership of General Man- ager Victor Siew, Apollo Tyres Malay- sia has been making steady progress in branding awareness, market recog- nition and dealer network expansion within the country.
“We would like to thank our business partners for their loyalty and on-going service personnel as well as sup- - ferences is often underestimated in multinational corporations. Cultural can lead to misunderstandings be- tween employees and management, as well as between the company and its business partners and customers. We are blessed as Apollo Tyres’ top management believes in thorough un- derstanding and respect of local cul- ture, which is crucial for international market success. Thus, they are very our local branding and marketing strategies,” said Siew.
The majority of the companies make dealers their partners, but Apollo Tyres Malaysia takes it to the next level. Dealers to them are not just a business partner, but also a fam- ily member. “We are celebrating our oneness through building trusting re- lations, respect for diversity and pas- sion towards common goals through living up to ‘One Family’, one of our corporate values. In the last two years, we have organised a series of events and activities, as well as trainings and conferences. We make sure there is a good balance between fostering a closer relationship with our ‘family
members’ and equipping them with relevant product knowledge and skills that would help to grow their business.”
Events that speaks for themselves
In its pursuit of becoming one of the leading brands in the Malaysian market, Apollo Tyres Malaysia have - ment in brand-building activities.
The introduction of the dual brand- ed Apollo-Manchester United tyre range in 2018 remains one of the hot topics amongst the die-hard MU fans in Malaysia and the re- gion. “Football is a popular sport in Malaysia, and we received quite a good response from the range. Apart from the quieter drive ele- ment and superior handling on dry and wet surfaces experience, the drivers were totally thrilled that they sidewall. It gave us a lot of brand the endorsement provided by MU.”
8 truck & bus news 2020/4
From left: Victor Siew, General Manager; Lau Den Nee, Group Manager Sales and Prinisha Sukumaran, Marketing Executive, Apollo Tyres Malaysia.
a
