Page 10 - The Tyreman 2020 - 4
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He pointed out that besides the above-mentioned events that took place in Peninsular Malaysia, Apollo Malaysia has been very aggressive in expanding its footprint to East Malaysia. “Together with our business partner, KNY Tyres Sdn Bhd, we on September last year. Held in Sabah Trade Centre, the ex- hibition helped us to reach out to the local car enthusiast and build brand awareness.”
Meanwhile, he said, various training sessions were co-organ- ised with their respective business partners in Sabah, includ- ing one TBR training and two PCR training sessions. The Kai Shen Marketing and SF Tyre & Battery Apollo Tyres TBR training also in September, 2019 at the Promenade Hotel, Kota Kinabalu. In addition, two PCR training sessions were conducted with HL Tyres & Batteries Sdn Bhd Apollo Tyres PCR Training (October 2019), also at the Promenade Hotel, and the Sabah Tire Service Centre Apollo Tyres PCR Training (November 2019) at the Sabah Hotel, Sandakan.
“Branding and marketing are important for us, as they help us to maintain our engagement with customers. They set us
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