Page 26 - The Tyreman 2020 - 3
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local tyre news
STC Tyre Mart Rolls Out Stimulus Package to Assist Rovelo D
Malaysia’s movement control order (MCO) entered into a re- covery phase beginning 10th June until 31st August, allowing almost all economic sectors to open. Howev- er, the earlier lockdown has had a huge impact on businesses, and keeping the periods has been the most challenging part for most businesses.
STC Tyre Mart Sdn Bhd, the Malay- sian exclusive distributor for the Rovelo brand of tyres, has rolled out a stimulus package to help its dealers to weather the impact of Covid-19 pandemic.
First and foremost, Sales Manager Ang Beng Loo said, STC Tyre Mart has had to make a study on the lost ground dur- ing the MCO and conditional movement control order (CMCO) periods with business activity reduced by half.
“Before we carry out any strategy or plan, we have to ensure that it is for - ers as well as for the company. In view of the past strong support shown by our dealers towards our CSL (Com- mitment, Sincerity and Loyalty) busi- ness principle, we have come out with a stimulus package to help dealers in their daily operation, and are also of- fering monetary incentives to strength- - lenging periods,” said Sales Manager Ang Beng Loo.
During the current recovery movement control order (RMCO), he revealed that their sales personnel would ap- proach individual dealers. “We would like to understand the challenges that they have encountered and assist them with the best possible ways that we can. In fact, we are truly proud and pleased to be able to build a network of genuine quality dealers who are will- ing to follow and accept our business module concept, rendering a continual product support service to their cus- tomers. However, it is equally impor- tant for us to monitor the uncertainties ahead carefully and focus on our total business solutions. “
Ang added that regardless of the market condition, STC Tyre Mart’s business plan is always focusing - tated programme. He said, deal- ers who adhere to the company’s CSL business principle would be rewarded with a bonus scheme based on their whole year perfor- mance.
In addition, he pointed out that - lated promotion assistance to the weaker dealers to boost their sales performance.
While some companies experi- enced major shortages in tyre inventory, STC Tyre Mart did not
26 the tyreman 2020/3
STC Tyre Mart Sdn Bhd
Sales Manager Ang Beng Loo
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