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face any tyre supply issue as the Rovelo’s fac- Ang said, STC Tyre Mart always keeps a good relationship and works closely with Rovelo’s factory on a year-round basis.
“With the constant monitoring of our dealer tyre size purchase behaviour, we are able to ensure a smooth supply of goods. To avoid any delay in production and delivery, purchase forecasts are submitted to Rovelo’s plant on a yearly ba- sis. We also help our dealers maintain a very healthy inventory level that eases their cash
A rise in brand acceptance
It has been 6 years now since the Rovelo brand was introduced in Malaysia, and the brand has grown in popularity and acceptance over the years. Today, Ang said, their dealer network covers almost the whole country, with plans for further expansion.
“We continue exploring and appointing the right dealers to join us, and we are looking more ag- gressively in East Malaysia,” he said.
He contributed the achievement to the quality - pany has invested, and also the commitment of their dealers in building up the brand.
“A good product must come with good quality. We have not faced any major quality issues with the Rovelo brand since we brought it into
the market in 2014. Customer com- plaint volume is an important metric for measuring customers’ experi- ence and perceived product qual- that the number of complaints that we receive on Rovelo tyres is very negligible.”
Commitment to product quality and customer satisfaction has always been the company’s priority. Ang stressed that STC Tyre Mart would bring up even the most minor issue on usage durability to the factory’s technical team for product improvement.
“Dealer networks without brand ac- ceptance means zero. To increase brand awareness and visibility, we have a year-round marketing pro- gramme. This includes promoting the Rovelo brand on our Facebook page, which helps us to engage followers, build relationships and expand our brand recognition to a wider and new audience.”
Currently, the company has intro- Sport A1, Road Racer R1, RHPA68, Roadquest AT, RCM 601 and RCM- X+. Sport A1 and Road Racer R1 are designed for the ultra-high per- formance (UHP) segment.
Featuring an asymmetrical tread pattern, Ang said, the Sport A1, ranging from 15-to 20-inch, provides superior excellent corner stability while maintaining the superior wet drains water out for safer driving on wet roads, and the tyre noise is re- duced with increased cornering ca- pabilities with a wave-like design on the shoulder. The Road Racer R1 is suitable for normal road usage, drift- ing or racing. This new semi slick tyre with big shoulder block design, he said, demonstrates increased stability and handling capability. Siz- es available are from 15- to 18-inch.
Meanwhile, he continued, the RHP- A68 high performance passenger
Central -
MK Tyre Centre, Shah Alam
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