Page 24 - The Tyreman 2020 - 3
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local tyre news
Apollo Apterra AT2 SUV Tyres Launched
Apollo Tyres introduced the new all-terrain road enthusiasts recently. This all-ter- rain tyre complements Apollo’s existing Apterra range including specialised Highway Luxury (HL), Highway Terrain (HT), High Performance (HP) and All-Terrain (AT) tyres for SUVs. Satish Africa (APMEA), Apollo Tyres Ltd unveiled the tyre in the presence of members of the press, the company’s business partners and the sales/ marketing team.
between the two Global Research & Development (R&D) Centres -- in Enschede, the Netherlands and in Chennai, India -- and a cross-functional team comprising members from R&D, manufac- turing, service, business quality and marketing, Apterra AT2 will be produced at the company’s Vadodara unit in Gujarat. With an unmatched On like South Africa, the US, Middle East, India and SE Asia before being introduced to the market.
The company is looking at catering to the in- creasing all-terrain market of approximately 15,000 tyres/month in India alone and is introduc- ing eight sizes in phase one, which are targeted towards vehicle like Range Rover Sport , Evoque , Velar , Ford Endeavour, Toyota Fortuner, Mit- subishi Pajero, Mahindra Scorpio, XUV 500, Tata Hexa, Isuzu MU7 , V Cross and others. An ad- ditional six sizes of Apollo Apterra AT2 would be added in phase II to cover over 90% of the all- terrain vehicle market.
Commenting on the launch, Sharma said “We are sharpening our focus on the SUV segment - rains and applications, as the SUV vehicle seg- ment is growing faster than passenger cars. that have gone into developing the Apollo Ap- will set a new benchmark in the all-terrain tyre space, and will further propel our leadership in the SUV segment.”
Equipped to handle obstacles both on-road and outperform on all terrains. It has a patented tread design with 3D interlocking sipes and a shoulder design with SAW-Tooth technology, which pro- vides a higher level of traction. Triplex casing and
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