Page 12 - The Tyreman 2020 - 3
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During Ramadan, the company conducted two live stream sales campaigns - Headway 175X65X14 tyres and Conti- nental MC5 215X45R17, with more than 300 pcs of Con- tinental MC5 sold. The Headway sales were not as great as Continental but this was expected as Headway is a new Chinese brand.
Tan managed to kill two birds with one stone – a pretty good achievement for the company from the sales aspect and a chance to educate consumers on the myth that freshly manufactured tyres are always better as these tyres were manufactured in 2018.
Many consumers, she said, believe that tyres that are fresh from the oven are safer and perform better than those that have been manufactured a year or more than a year ago. This belief has led to a constant hunt for new tyres. Of course, this is not true, and the live stream campaign served as a good channel for her to debunk this myth. These tyres were sold at a bit lower than the market price but are - dence that Tan has on the brand and quality.
Free KFC coupons were given to encourage the viewers to responses to their business Facebook page.
Tayaria Facebook Page
Organised by Kit Loong Tayaria Sdn Bhd, Tayaria is a net- work of independent tyre dealerships that deliver profes- sional tyre services to the motoring public in Malaysia. Each outlet is independently owned and operated by its respec- tive proprietor, but all are presented under a common store brand, Tayaria.
With about 100 alliance outlets, Tayaria is probably the most comprehensive independent tyre network in Malaysia. Ta- yaria started its business Facebook page ( https://www.face- book.com/kitloongtayaria/ ) in April 2010, and today it has 8,792 followers and 8,675 likes.
According to Kit Loong Tayaria General Manager Aw Kong Tayaria outlets by posting the outlet’s photos, location maps and sharing information with dealers and consumers. Over the years, it has evolved as a tool to build the Tayaria brand Tayaria outlets.
“We also deployed our Facebook page to advertise consum- reach to targeted audi-
ence,” he added.
胎雅乐(T a y a ria )脸书页面
12 the tyreman 2020/3
