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that is interesting and engaging. Content is not restricted to - ers and outlets. “We aim to have a wide variety of posts, for ex- ample informative car tips, games, competitions, trivia, product information, promotion campaigns and many more. The range is unlimited, but contents must be respectful and responsible.”
Aw said the Tayaria Facebook page met the company’s ex- pectation to certain degree, but not yet to their full expecta- tion because they believe that there is still much to learn, and they constantly strive to improve.
On the importance of social media engagement for the tyre industry, Aw commented that it would become more impor- tant over time in Malaysia, but currently it still at early stage.
To be more creative in their Facebook marketing and to be in constant interacting with fans, Tayaria has outsourced their Facebook page to Valebridge Media Services, which
What about the Malaysian commercial tyre sector? The players in this sector are more traditional and less aggres- sive in their marketing approach as compared to the pas- senger car tyres segment. They use time-tested methods
Lik Thong Resources and the LT Group-Aeolus Tyre Malaysia Facebook page
Established in 2008, Klang based Lik Thong Resources Sdn Bhd had been actively involved in the truck tyre distribution business nationwide. They are the exclusive distributor of Aeolus and Pirelli truck and bus radial (TBR) tyres. Under the leadership of Eric Puah, who is the founder of the com- pany, social media began to play a role in the company’s marketing and promotional strategies.
On the Facebook page of LT Group-Aeolus Tyre Malay- sia (https://www.facebook.com/LTGroupAeolusMalaysia/) , establishment story of the company, the development and milestones, how to choose the right rims for trucks, Q & A sessions on their new products, as well as a lighter side like karaoke sessions, entertaining the viewers, dealers as well as customers.
Although the true potential of digital marketing is yet to be tapped, we can see more and more tyre industry players are spending less on traditional marketing channels and divert- ing their investment to digital platforms.
From the few examples mentioned above, it is obvious that the Malaysian tyre industry is eager to leverage on the digital marketing platforms for a wider reach. However, to a social media component that stands out from others, it end-to-end convenience and a seamless digital experience for customers with real world logistics and service expertise as back up will be a challenge.
利通资源和他们的L T 集团- 大马风神轮胎脸书页面
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