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COVER STORY
A Bhd in 1968, I decided to start a professional tyre publication. At that time, there was hard- ly any national consumer magazine in the country, to say nothing of trade magazines. The rationale behind this was very simple; we needed a channel to promote our products in the industry. Besides tyre servicing equipment and solutions, we also had Kit Loong Tyre that had a direct involvement in virtually all aspects of the tyre industry. Instead of searching for a suitable magazine that was very unlikely to be found, I saw the advantage of start- ing one on my own.
‘The Tyreman’ was then established in 1969.
The name of the magazine was given by Vincent
Youngso, my Chinese-Canadian friend. It was
an in-house magazine for the company to intro-
duce our products, carry out our PR campaign
and reach out to our existing clients and potential
customers. Apart from these main objectives, we
Tyreman’ to keep the industry abreast of new developments, includ-
‘The Tyreman’ –
How We Started
By Chen Jet How Founder
8 the tyreman 2019/1
‘The Tyreman’ Founder Chen Jet How
