Page 6 - The Tyreman 2019 -1
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COVER STORY
The Tyreman –
50 Years of Success
By David Wilson - Publisher
W acquire the magazine in 2002, The Tyre- man had already been established in the aware of the magazine 15 years earlier in 1987 the British tyre trade journal Tyres & Accessories. At that time, we used to receive copies of The Tyre- magazine from Asia. Little did I realise that I would one day be the magazine’s publisher.
By 2002 my UK based magazine Retreading Busi- and I was interested in identifying publishing op- portunities on a global basis. I realised at that time that there was on opportunity for the development
Rather than take the plunge into a market I didn’t know, I decide to ask The Tyreman’s owner Chen Jet How, for advice. I already knew Mr Chen as the retread market. I also had an existing business re- out some Chinese translations for Retreading Busi- ness.
Mr Chen’s response to my request was to invite me to acquire the magazine. This was achieved over a two-year period culminating in 2004.
magazine of the Kit Loong Group, and one of the most challenging tasks was to transform the maga- zine into an independent business journal for the Malaysian tyre trade. This was not the easiest thing to do, not least because the market perceived the magazine as belonging to Kit Loong, but also be- cause the concept of business-to-business maga- zines was not well understood in many business sectors in Malaysia at the time.
However, we made sure we were scrupulously fair and even-handed in our editorial policy and after a couple of years, the market began to understand
6 the tyreman 2019/1
‘The Tyreman’ Publisher David Wilson
