Page 10 - The Tyreman 2019 -1
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ing news and business information, product updates
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latest technologies from overseas, current market tre
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h prospective needs in products and technology, which
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and challenges. Although we managed to get some a
vertisers, ‘The Tyreman’ was funded largely by us.
Over the years, ‘The Tyreman’ gradually gained an
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advance the level of trade knowledge, especially abou
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captured readers’ attention in the industry. It helped t
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facilitated the growth and development of the Malay- sian tyre and automotive servicing industry.
‘The Tyreman’ was my ‘baby’ and I did have the am- bition to grow it into an independent magazine. How- ever, as an active player in the market, not many of our competitors would be open enough to ‘invest’ in the magazine, meaning to advertise with us as well as trust us enough to publish their business news and product updates in our magazine.
In 2002, the opportunity came. When the current
‘The Tyreman’ publisher David Wilson shared with
me that he was exploring the possibility of estab- lishing a B2B magazine to serve the tyre industry
The deal went through. Today, ‘The Tyreman’ is still the first and only business journal for the Malaysian tyre and automo- tive aftermarket industry. I am truly proud to see how ‘The Tyre- man’ has been grown and is widely accepted and recognised by the industry.
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