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玲珑投资巨额赞助体育活动
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push its global strategy forward by a big step. “We acted quickly and were no casualties. We also visited the residents in the area. We man- the ability and tremendous strength to deal with emergency situations. to face the challenges, and we will be able to grow further and stronger.” Although there were many Chinese tyre brands in the market, Wang said, the company had already built up its international competitive- ness in the talented staff, marketing, manufacturing, branding and corporation. R&D was described as its strength. “We have a team of experienced and innovative technical professionals, and well-equipped advanced R&D facilities and laboratories that enable us to design and - - coming more and more high end.”
Auto Bild, a leading Germany auto magazine, continued Wang, con- ducted a test during 2014 on 50 tyre brands in the world, and Linglong This, Wang said proudly, had proven Linglong’s ability in R&D that had put the company on par with international standards and leading brands.
Sport played an important role in Linglong’s event sponsorships and the sporting spirit such as hard work, persistence, rising above one’s expec- tations to pursue excellence was said to correspond to the company’s corporate culture. Moreover, the company saw sport as an effective tool for extolling its brand image and awareness in the local and international markets.
Thus, Linglong had been involved with and supported the development of sports for many years, including the China Women’s National Vol- leyball team, Queensland Rugby Team, Australia Brisbane Volleyball Team, Bulgaria National Mountaineering Team, Uganda National Bas- ketball Team and other large-scale sports events.
- burg in the Bundersliga League had shown the importance of the Euro- pean market to the company.
“We want to get closer to the culture and lifestyle of European consum- ers to understand their needs in tyre applications, so that we are able to Bundersliga League has not only enhanced the company’s presence in Europe, but also helped to increase the brand’s global identity,” he explained.
- ogy of Strong-Max and Ride-Wings for European and Southeast Asian
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