Page 14 - The Tyreman V45 2014-3
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Chen also reassured participants that Maxxis was a brand that belonged to every Maxxis family member. “Each of you is a Maxxis’ brand ambassador; the business is wholly owned by you and if you continue to work hard, it will be a lifetime business.”
growth pillars of Maxxis -Customer strategy, Growth engine and Growth platform.
“Maxxis is built to grow, not just to last. In order to make Maxxis number 1 in each country, it is important to adopt a customer-centric philosophy, global repetition and local standardisation. We have to tailor our products and services to the local market, and practise the ‘Triple Three’ (100 per cent quality, 100 per cent service and 100 per cent trust) all the time. We need to build Growth engine speedily though trust as slow costs more and time is money. Speed is impos- sible to ignore. Once you become known for speed, both people and opportunity will seek you out. Speed triumphs over size - it’s not the big that eats the small; it’s the fast that eats the slow. Thus, we have to be speedy in decision mak- ing, execution and customer service. However, to be able to move speedily, we need to instil trust in each other.”
Maxxis had zero tolerance in cheating, Chen stressed, as trust was slow to win but fast to lose. With trust, he said, they were not only able to build the Maxxis’ circle of safety to face challenges, competition, chaos and danger, but also
“As Maxxis family members, we walk together. We move from silo to synergy, no one succeeds alone and no one fails alone. Whenever we introduce a new product, we en- courage our distributor to buy some, try and test as early as possible in their respective market and provide us the feedback. This is because, even if we fail, we fail early and cheaply. Simplicity in products and the whole business op- eration makes it easy for the customer to do business with you; digitised and viral marketing, standardisation as well as innovation are our growth platforms.”
In the Asian and African Marketing presentation, Sydney Tan spoke of the progress of the Maxxis 4x4 Club in Malaysia that was established by Kian Hon in 2012.
According to her, the Club was growing in popularity through publicity, the media and social network, the organisation of tyre performance showcase, activities, sponsorship, and the collaboration with local 4x4 clubs.
“Today, Redah 4x4 Club is Maxxis’ appointed Concept Deal- er for the Maxxis Trepador and Creepy Crawler 4x4 tyre se- ries, besides the Ceros model, in Peninsular Malaysia. Re- dah 4x4 Club was chosen because of its strong foothold in the 4x4 category in Malaysia. It also came with a very strong passion for promoting 4x4 events, coupled with the active role it played in government endorsed projects and CSR principal had appointed to sell Maxxis technical tyres to the club, which in turn sell them to its members. Apart from that, we also sponsored tyres for club events, which helped us to
12 tyreman 2014/3
玛吉斯品牌属于每一个人
