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SPECIAL FEATURE
Maxxis Holds 3rd Asian & African Distributor Conference at Bali
Based on its success in the past two years, the 3rd Maxxis Asian & African Distributor Conference (A&A) attracted 205 distributors from 49 countries. Each year, the conference takes place in a different country. This year, it took place at Westin Hotel, Bali from 4th to 7th June, 2014.
With the theme ‘Path to the Top’, the con- ference continued to instil motivation and - main focused on their goal – to be No. 1 in their respective market or segment by propelling the brand forward. It also served as a good platform to strengthen global network relationship and facilitate breakthrough moves for a prosperous
In her opening speech, the Asia Market- ing Director of Maxxis International, Syd- ney Tan, who is also the Managing Direc- tor of Kian Hon Tyres Sdn Bhd, said one very important thing that she noticed was each event was driven by passion: every- one pushed beyond the limits to attain higher goals with strong brand devotion.
Therefore, Tan said, the theme for this year was Path to the Top. “There are a strong foundation in the ground work, and then to deliver it effectively; effective being results driven.
“The conference is a good platform for us to get together, share knowledge and for- mulate new ideas and strategies, as well as collaborate on innovation in making Maxxis No. 1.”
According to Lenny Lee, Director, Sales Marketing of Maxxis International, despite the severe competition, Maxxis managed to keep its number 9 ranking on Tire Busi- ness Global with sales of $4.63 billion.
cent growth in sales since 2009. Major growth had been seen in regions such as Nigeria (15 per cent), Iran (235 per cent), the Philippines (81 per cent), Ma- laysia (83 per cent in PCR tyres and 143 per cent in motorcycle tyres), United Arab Emirates (191 per cent) and New Zealand (9 per cent).”
In addition, Lee announced several stra- tegic milestones that the company had achieved in 2013. These included the set- Asia TBR & Education Centre (MATEC) training in Malaysia.
Among the distributors, Lee proudly re- ported that its Philippines distributor had and service centre, and the setting up of a new Maxxis Pro Service centre for motor- cyclists in Johore, Malaysia.
Dr Wally Chen, President of Maxxis In- ternational, stressed on the importance of ‘always culture practising, always brand building and always value creat- ing’.
“We are very different from other com- panies. In today’s business market, the relationship between the manufacturer and distributors is mainly the business- to-business and buyer-and-seller format. But Maxxis is different; it is a family-centric organisation whose principles are hinged on family values. Our family members in- clude not only the employees but also our distributors, suppliers, strategic partners, customers as well as communities. As a Maxxis distributor, you belong to the Maxx- is family; we share the same philosophy, culture and values. We listen attentively to feedback and respond promptly. More im- portantly, unlike the other companies that Maxxis family members are approachable and willing to help.”
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A group photo of Maxxis family members at the 3rd A&A
Dr. Wally Chen, President of Maxxis International
