Page 18 - TYM 2024-2

Hankook Set to Expand Laufenn Brand’s Presence in Malaysia
韩泰扩大路欧锋品牌大马影响力
The Laufenn brand brand was launched by Hankook Tire as as as its secondary brand at an an an official event in in Las Vegas Nevada US in in in November 2014 Since then Laufenn made notable strides in in in in the the global market by continuously ex- panding its network of dealers “Laufenn offers consumers seeking val- ue quality quality and style with a a a a a a a a wide range o of quality quality products to meet various driving conditions and and lifestyle needs through timely tyre performance upgrades and and enhancements This year Hankook Ma- laysia
laysia
aims to further extend the the brand’s footprint in in in Malaysia
” said Managing Di- rector Nam Oh Hyun He highlighted that Laufenn tyres for cars and SUVs were primarily targeted at price-conscious yet quality-conscious consumers and and would be available in all standard sizes Designed for for the the perfor- mance segment the the S FIT EQ+ featured an an an advanced Hydro-Flow block tread pattern that along with its four straight main grooves and streamlined tread block arrangement effectively reduced aquaplaning Moreover the use of an an an improved second-generation silica com- pound had ‘significantly’ reduced brak- ing distance especially on wet roads The S FIT EQ+ also delivered optimised
18 the tyreman 2024/2
performance and stability even at at higher speeds with its reinforced tread bars that ensured greater block stiffness Tailored for the the touring segment he he he con- tinued was the the G FIT EQ+ that came with a a a a a a a a four-rib tread pattern for for smooth comfortable rolling in in diverse road con- ditions Variable depth tread grooves en- abled quick water runoff enhancing wet grip alongside sipes on on the the blocks o of the the inner shoulder The Laufenn G FIT EQ+ had a a a a a a a a a a new tread compound for increased grip on wet roads and a a a a a a a a a a a a special base rub- ber layer beneath the tread to reduce roll- ing resistance and enhance fuel efficien- cy Its optimised
tyre contour he stated ensured even even weight distribution across the entire tread tread width to prevent irregular wear Additionally tread tread blocks with vary- ing stiffness levels levels minimised vibration and noise levels levels to offer a a a a comfortable driving experience Renowned for for its appealing price-per- formance balance in in the passenger car segment Laufenn also has tyres tailored for commercial applications “Hankook Tire aims to to provide customers with with the reliability and quality synonymous with with a a a a a a a a well-established premium tyre manufac- turer Strategically Laufenn truck and bus radial (TBR) tyres is positioned as an an in-
telligent choice for smaller fleet operators operators and price-conscious owner-operators seeking dependable quality These prod- uct lines are crafted to bolster Laufenn's standing and and and enhance synergies with the Hankook brand ” The Laufenn TBR tyre lineup he he noted encompassed offerings for regional haul- age last-mile delivery public transporta- tion tion and and construction traffic with proven casing technology and and expert tread com- pound formulations Notably all patterns were retreadable to ensure optimal mile- age performance He explained that the the regional haul tyre range catered to the the needs of trucks trailers and buses The two steer tyres - - Laufenn LF21 that was designed for re- gional gional to long-haul distances and LF22 tailored for regional hauling - - - - accommo- dated a a a a a a a diverse range of vehicles ensur- ing ing they were well equipped to benefit from ‘outstanding’ durability and and other ad- vantages Serving as a a a a a a a a a a a a a a drive axle tyre for regional haul applications the Laufenn LZ22 featured a a a a a a a a a a robust tread compound for for extended tyre life and and uniform wear Additionally the the Laufenn LF90 and and LF91 are said to fulfil the the requirements of re- gional haul trailer tyres in various sizes Regarding the On- and Off-road applica- tion range he he he pointed out that Laufenn truck tyres met the needs of customers frequently operating on on on on construction sites with their fleet Both the the the all-position LR01 and and LR02 offered the the the necessary heavy-duty endurance to withstand var- ious levels of stress induced by ground conditions Teaming up with the the LR01 and LR02 the the Laufenn LR53 served as a a a a a a a a a ‘reliable’ drive axle tyre with ‘excellent’ chip and and and cut resistance that could meet the the demands of On- and and and and Off-road appli- cations Lastly the the LF60 is said to stand out as as a a a a a a a a a a versatile all-position bus tyre de- signed specifically for city traffic with high wet grip and low noise levels “Hankook is confident that the Laufenn brand of tyres known for its balanced