Page 16 - TYM 2024-2

Kumho Tire Unveils New Corporate Identity
锦湖轮胎推出新企业形象
Kumho Tire CEO Jeong Il-taek unveiled a a a a a a a new corporate identity (CI) recently that is is said to to embody its future vision and commitment to innovation The revamped CI features a a a a a a a a a a a bold font and and the design is is is said to be vi- sualised with high visibility and and and attention by creating a a a a a a a a a a a a a a more dynamic and and progressive image With this fresh CI Kumho Tire says it it it it it seeks to pioneer advancement in in in in in the tyre industry by aligning with evolving mobility trends and and paradigms and and asserting its leadership role The immediate implementation of o the the new CI is is made across various platforms including the the official website TV advertise- ments SNS groupware and and new print and and promotional prod- ucts Subsequently this would extend to to to signage signage signage outdoor in- stallations factory exteriors laboratory signage signage signage (digital signage) and new store openings Jeong Il-taek said: “This new CI marks a a a a a a a a a a a significant shift towards positioning Kumho Tire as a a a a a a a a a a a performance-oriented brand image With this CI that reflects Kumho Tire’s commitment the com- pany aims to lead in in in in taking a a a a a a a a a a a a a a a leap forward for for for change and innovation serving as ‘Your Smart Mobility Partner’ for for for a a a a a a a a a a a a a a a a sus- tainable future ”
锦湖轮胎首席执行员Jeong Il-taek最近公布了该公司的 新企业形象(CI)，据说体现了锦湖的未来愿景和对创 新的承诺。
改版后的CI采用粗体字体，通过创造更先进和更具活力的图像， 带来更高的可视性和关注度。锦湖轮胎表示，通过这个新CI，它 力求与不断变化的出行趋势和范例保持一致，维护其领导地位， 引领轮胎行业的进步。
锦湖将立即在各种平台，包括官方网站、电视、广告、SNS、群 件以及新的印刷品和促销产品上采用这个新CI。随后，则会将之 扩展到标牌、户外设施、工厂外观、实验室招牌(数字招牌)和 新店开业。
Jeong Il-taek 表示:“这个新的CI标志着锦湖轮胎在品牌形象 定位方面的重大改变，即转而以性能为导向。通过可体现锦湖轮 胎承诺的CI，该公司旨在引领变革和创新，成为可持续未来的‘ 您的智能出行合作伙伴’。”
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