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However during post Covid-19 the in- crease in in in in in in in interest rates and inflation di- minished the the purchasing power of the the middle-income consumer group Conse- quently the the majority became more cau- tious in in in their spending habits leading to price-driven decisions when faced with the need to replace car batteries “Due to its superior quality and dura- bility the pricing of Amaron car bat- teries is higher ranging from 40 to to 50 per cent more compared to to Chinese brands ” he added When discussing Absorbent Glass Mat (AGM) car batteries he he he he noted that they boasted a a a a a a a higher energy density and could deliver robust power output making them well suited for for high-perfor- mance applications "They are mainte- nance nance free and do not require periodic water top-up or maintenance to to offer hassle-free and convenient operation Even with all the the electronic components in in your car that should drain the the AGM battery it is still feasible to crank start the the engine The tightly woven fibreglass mat design enables these batteries to perform efficiently at at at at partial discharge rates Moreover they could be charged more rapidly than wet batteries allowing for quicker turnaround times However the high battery cost presents a a a a a a a major constraint to market growth The sales volume remains relatively low primarily confined to luxury car models such as those from BMW and and Mercedes-Benz with a a a a a a a a a higher demand observed in re- conditioned cars Varta stands out as a a a a a a a a a distinguished OEM AGM brand " EFB poses growth potential Lai emphasised the interconnectivity of battery and car car technology noting that as as as cars incorporate increasingly more elec- tronic components the demands placed on on on batteries were elevated For example he he singled out the Enhanced Flooded Battery (EFB) that was specifically engi- neered to to support the engine start-stop function "The growth potential of this segment is is is substantial with an an an an anticipat- ed ed increase of 20 to to to 30 per cent and is is expected to to to continue as as the start-stop function becomes more common even in in compact cars However the widespread adoption of EFB batteries might pose a a a a a a fi- nancial strain on on those in in in in the B20 income bracket (earning between RM2 501 and RM3 169) as the selling price is about double that of a a a a a a standard battery ” Regarding the the impact of Electric Ve- hicles (EVs) on the the the automotive battery market market he he he said there would still be op- portunities for aftermarket car battery suppliers as they could provide startup batteries for EVs He pointed out the the intense competition in in in in in the the the local car battery market noting the the absence of regulations on on on importing car batteries and allowing anyone to im- port them here Manufacturers were now willing to to cater to to small orders such as one pallet thereby intensifying competi- tion tion "Currently there there is no mandatory re- quirement for for SIRIM SIRIM certification Despite the lack of enforcement in in having SIRIM SIRIM approval and logo on batteries to market them locally we have already submitted our Amaron batteries for for SIRIM certifica- tion and are now waiting for for approval " To distinguish oneself in in in this industry Lai stressed that price quality and ser- vice were the the three essential elements "These principles apply whether you're an importer distributor or or or retailer It's crucial to to ensure that you offer a a a a a a a quali- ty product with consistent performance provide prompt and and reliable delivery ser- vice and and maintain competitive pricing " In conclusion while brands like Century Yokohama Amaron and and Camel continue to dominate the local market newer technol- ogies such as AGM and EFB batteries are gaining traction albeit with challenges re- lated to cost Furthermore the the emergence of EVs poses both opportunities and chal- lenges for aftermarket battery suppliers To sustain growth and stay competitive in in in the Malaysian car battery market industry players must focus on key factors - - - - pric- ing ing quality and and service - - - - - to to meet the ev- er-changing consumer demand 国内的汽车工业生气勃勃。 大 随着路上行驶的车辆数量和消费者对可靠 电源的需求不断增加，汽车电池市场在近 年来发生了重大变化。从传统电池或湿电 池到免维护(MF)电池，供应商不断地创 新，以满足消费者和汽车制造商的多样化 需求。 马汽车电池市场是一个充满活 力且竞争激烈的行业，显示了 23 the tyreman 2024/1