Page 16 - TYM 2023-6

Hankook Tire Malaysia MD Outlines Brand Quality Focus
大马韩泰轮胎董事经理聚焦于品牌质量
Nam Oh Hyun Managing Director Hankook Tire Malaysia Sdn Bhd
Malaysia prioritises a a a a a a a strong relationship with with its partners and is is is working closely with with them to maximise synergy ”
Regarding his immediate priorities he he pointed out the the the persistent challenges within the the the global economy marked by the the the linger- ing ing ing ing post-Covid aftermath ongoing conflicts involving East East Europe and and the the Middle East East a a a a a a a a a surge in in in in inflation and and the the implementation of tighter monetary policies Additionally he he he he noted the the the formidable competition in the the the global tyre tyre market particularly from the the the overflow of budget tyre tyre brands "Competing against budget tyre brands solely on on pricing is a a a a a a a challenging endeav- our Consequently my primary focus would be on on emphasising product quality robust branding effective marketing and and enhanced services Many consumers re- main unaware of Hankook Tire's global ranking at at number seven and and and Laufenn’s stand as as Hankook's tier two brand that was launched in in 2015 These tyres have enjoyed significant success in in many coun- tries When dealers lack knowledge about the the brand they often emphasise price during sales Despite Laufenn products being priced lower than Hankook tyres tyres it is essential to note that these tyres tyres are developed in the the same research and de- velopment (R&D) centre at at Hankook Moreover they are produced at at Han- kook’s cutting-edge facility in in Korea and Ayear ago Nam Oh Hyun assumed the role of Managing Director at Hankook Tire Malaysia Sdn Bhd
Since then there had been much exciting changes in in in in Hankook activities in in in in Malay- sia The Tyreman is privileged to to engage in in a a a a a a a conversation with him and delve into his responsibility immediate priorities strategies
and company’s goals Nam with 18 years of dedicated ser- vice at at at Hankook Tire having joined right after graduating from university brings a a a a a a a a a rich background of experience span- ning various markets and roles This began with the the Korean domestic mar- ket ket followed by the the global marketing overseeing sales in in in in in Egypt and an an as- signment in in in in in the global Original Equip- ment ment (OE) tyre market planning team Aligned seamlessly with Hankook’s commitment to to excellence he he is is excit- ed ed to to share his knowledge in the Malay- sian market “Nurturing a a a a a a a business is is always a a a a a a a chal- lenging journey Each market is is unique 16 the tyreman 2023/6
making a a a a a a one-size-fits-all-solution im- practical Unlike Egypt where wholesale occupies almost 100 per cent of the mar- ket Malaysia and and Korea feature a a a a a a a a a a a a a blend of wholesale wholesale and and and retail retail segments In Ma-
laysia both wholesale wholesale and and retail retail markets are equally important for the company company The company company would continue to expand its Hankook Hankook Masters’ network Hankook Hankook