Page 10 - TYM 2023-6

Seated from from from from left: left: Leow Won Chin Hong Seng Group Kang Min Hang founder Gotrays Global Sdn Bhd and and representative from from from from from Double Double Coin Coin Chongqing Chongqing Factory Factory Standing from from from from from left: left: Representative from from from from from Double Double Coin Coin Chongqing Chongqing Factory and staff from from China office Kang attributed the company’s success to its dedicated marketing and technical teams “The company has a a a a a a a a a a a a a a professional marketing team team that is dedicated to brand promotion promotion and and and market market development by
designing and and and implementing promotional programmes and and helping customers to to realise marketing plans in in in their respective markets In addition the the technical team is well versed in in tyre production and and de- velopment and and committed to to continuous innovation to to provide solid technical sup- port for the company’s product develop- ment while ensuring consistency in in tyre quality and performance ”
The technical team not only conducts regular visits to overseas markets but also continuously develops new products to meet the diverse needs of different markets Since 2021 Gotrays has ex- panded its its business globally and and plans to enrich its its product product lines enhance product product quality and services as as well as as collabo- rate with partners worldwide to develop new products "For instance recognising the demand for tyres with a a a a a a a a a a higher loading capability from fleet operators in in Malaysia the com-
pany ensures that its tyre products could address this need " Kang added Underscoring the company's commit-
ment to quality and safety Kang empha-
sised that the company’s products had
earned recognition through certifications such as ISO9001 ISO/TS16949 CCC E-mark DOT GSO/GCC SONCAP IN- METRO and NOM These certifications clearly affirm Gotrays’ steadfast dedica- tion to delivering quality and and ensuring safety standards passenger car tyres tyres and and TBR and and Tianfu specialises in bias truck tyres tyres ”
In addition to to these Kang added that the the Group expanded its offerings to to include a a a a a comprehensive range o of bias construc- tion machinery tyres tyres tyres tyres port tyres tyres tyres tyres forklift tyres tyres tyres and agricultural tyres tyres tyres Nanotechnology opens up new possibilities
In the the highly competitive tyre market he he he he stressed that the the the company placed great emphasis on the the unique advan- tages of its its products Nanotechnology had
breathed new life into its its tyres en- abling them to to outperform standards in in in a a a a a a a a a diverse range of road conditions and and performance requirements He explained that the the concept of nanoscale molecules was integral from the the early design stage by
utilising NanoPro-Tech an an an an advanced technology known as Nanostructure-Ori- ented Properties Control Technology to to meet customer needs and deliver superi- or or performance "Nanotechnology enhances the disper- sion of carbon black in in in rubber rubber by
organ- ically combining rubber rubber molecules and carbon black particles thereby boosting tyre performance Leveraging on on this advanced technology the company has developed a a a a a a a comprehensive range of high-quality products " This innovative technology Kang ex- plained offered numerous advantages Through nanotechnology he he he stated that the the company could enhance the the tyre’s
10 the tyreman 2023/6
wear resistance Precise control of na- noscale molecules allowed its tyres to maintain excellent performance over ex- tended periods and under diverse road conditions mitigating performance deg- radation due to wear and tear “The uniform dispersion of nanoscale particles makes the the tyres more durable against friction and abrasion thereby ex- tending tyre life It also contributes to im- proved proved wet wet grip enhanced adhesion on on on wet wet roads improved vehicle stability and reducing the risk of skidding ”
Higher energy efficiency in in tyre materi- als through nanotechnology he he he pointed out was another notable benefit Fine control of molecular structure at the the the na- noscale enabled the the company’s tyres to exhibit lower rolling resistance during driving ultimately reducing the vehicle's fuel consumption This he he he emphasised did not only benefit the environment but also saved vehicle owners money on on on on fuel expenses “Nanotechnology opens up new possibili- ties
for for the the the tyre tyre industry by
optimising the the the material mix of the the the tyre tyre to improve perfor- mance durability and comfort " In Malaysia the company proudly stands out as a a a a a a a a a a a pioneer producing in-house brands in in in in China “What sets the the company apart is is the the establishment of companies in in China namely Gotrays Group Co Co Lim- ited and Optimum Global Co Co Ltd ”
Dedicated technical and marketing teams Global Sdn Bhd)展示了其多 在 今年的MIAPEX展会上，耀乾 集团私人有限公司(Gotrays 元化的自有轮胎品牌和该公司的其他产品 系列。
创始人江明翰表示:“我们的公司成立于 1988年，起初从中国、日本、印度等国进 口轮胎和轮圈，销往马来西亚。为了满足 不断增长的市场需求，公司不仅建立了翻 新工厂，还在中国投资模具生产和制造自 有品牌的新轮胎。”
他续说，随着中国于2001年加入世界贸易 组织(WTO)，该公司在国际贸易方面发 展蓬勃，并逐步在中国筹备和成立了一家 出口贸易公司，主要专注于轮胎出口。“
迎合市场需求，我们于2013年正式成立中 国出口贸易公司。2021年，我们的业务不