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FBK at Automechanika Ho Chi Minh City 2023
F Bhd, which was involved in the brake parts manufacturing busi-
ness for 35 years, made its debut at the
“Our main purpose of participating in this show was to promote our brand to the overseas customers. The Vietnamese automotive market is among the fastest growing in Southeast Asia and we see the potential in this area. Since we are not here yet, the Automechanika Ho Chi extend our reach,” said Senior Executive Tee Bee Choo.
According to her, FBK had come a long way to set its brand apart from the rest in quality. FBK brake pads, she pointed out, were manufactured from specially formulated ceramics and non-metallic friction materials, and were extensively tested and developed to achieve maxi-
“Through intensive research and devel- most advanced production techniques from Japan, our engineers designed a unique in-house formulation develop-
52 the tyreman 2023/4
ment system that caters to a wide variety of braking solutions. Our core focus on braking performance over a wide range of driving conditions and terrain.”
Compared to the other brands, she said all the company’s brake pads complied with the Original Equipment (OE) stand- ard. “Our brake pads use non-asbes- tos material with low abrasive content. Therefore, they are gentle on the brake disc rotors, have good resistance to noise and reduce heat generation with faster heat dispersion and low dust. In addition, our brake pads demonstrate good bond- ing strength, low fading in braking perfor- mance under sustained high speed and high temperature braking.”
The company also produces brake linings.
