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Kit Loong Tayaria and GT Radial Jointly Host Pre-Ramadan Celebration
nity came when my cousin, Kenneth, in- troduced me to Matthew Wai, the country manager for the number one brand in In- donesia, GT Radial. Through numerous meetings the country manager, we found that we shared a common thinking and direction towards the tyre market, and we established our strong partnership for the years to come.”
- ing that Tayaria was committed to make the GT Radial brand a success with its fellow Tayarians and customers.
Among the highlights of the night was the strategic partnership signing ceremony between Tayaria and PT Gajah Tunggal Tbk, signed by Chen and Hui respec- tively. A testimonial sharing session was made by Kedai Tayar Zaman Baru drift- er Amirul Nordin, best known as Jambu, on the good performance of GT Radial Champiro SX2.
Designed for extreme performance, the Champoro SX2 is for drivers who need a higher level of grip, traction, response and control in dry and wet conditions. Featuring an extremely aggressive asym- metric tread pattern for increased corner- ing stability and high grip silica compound
Kit Loong Tayaria (KLT), the passen- ger car tyre division of Kit Loong Tyre Group, and GT Radial hosted
a Pre-Ramadan Celebration at the Glass- house in Seputeh on 20th March, 2023.
The event was well attended by 180 peo- ple, including VIPS, business partners, customers, guests and the media. Also present were Simon Hui, Director, Sales & Marketing, PT Gajah Tunggal Tbk, - tor General (Entrepreneurship), Majlis Amanah Rakyat (MARA).
Jacob Chen, Chief Executive Director, Kit Loong Group, warmly welcomed the par- ticipants and thanked them for spending their ‘precious time’ at the special occa- sion. He then shared the story of how Ta- yaria engaged the GT Radial brand.
“In 2019, we, Tayaria, the neighbourhood tyre expert, was thinking hard on how
24 the tyreman 2023/2
- folio for our alliance to better serve the market. At that time, we had in our brand portfolio Pirelli, Goodyear, Kumho, Corsa and Roadx, so we started searching for a high-quality mid-range brand to meet the needs of the mass market. The opportu-
